By Amy MullenDigital Marketing
5 Keys to Digital Marketing Optimization
Marketing Land offers five helpful steps to digital marketing optimization.
A key takeaway — leverage existing behavioral and contextual data. These are valuable metrics that can help build out comprehensive audience segments that deliver greater relevance.
Calling all Financial Service Marketers: New Webinar Recording
Listen to our latest webinar on Contextual Marketing for the Financial Services industry. In this installment of our webinar series, we offered actionable advice and real-world implementations to show you how to use dynamic email content to lift engagement, drive traffic and convert customers, all while operating clearly within the established financial regulatory framework.