Register for Magenta Friday

Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries will be taking the (virtual) stage on March 29 in North America | April 5 in UK and EMEA.

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Movable Ink

Monday Catch-up: Content fails, Snapchatting & a new webinar

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Think Spring marketers! Now let’s catch up on some marketing news you may have missed …

Five ways CMOs aren’t getting content right

Forbes shared five marketing content misses this week. Topping the list — “Content is being driven by what your team assumes it should be.” This is a common mistake with email content, with businesses assuming what their recipients want, instead of using consumer data to guide the content they send.

Read all five content fails.

Movable Ink @ the Marketing & Tech Innovation Summit

Movable Ink CEO Vivek Sharma Sharma spoke at the Marketing & Tech Innovation Summit
this week. Vivek talked about the importance of marketers shifting from marketer-driven to customer-driven strategies – a topic we’ll cover more on the blog over the next few months.

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To Snapchat or not to Snapchat

Many marketers spend time at one point or another considering whether to incorporate marketing trends, like Snapchat, into their strategy. There are arguments for and against, and although we won’t dive into Snapchat here, we do know the power of social can boost email engagement when the two work together. SocialTimes offered a solid case for Snapchat, along with steps for building a custom strategy.

Webinar: Making Email & Social Your Content Dream Team

There is no question that the battle for consumer attention is getting harder. In order to achieve the visibility that you want for your campaigns you need authentic, relevant, and personalized content across all of your channels … but easier said than done.

Join us Thursday, March 17th @ 1 PM EST, for a webinar on how to make Social and Email your dream team for both producing and delivering relevant content that drives real impact. Join experts from Moveable Ink and Offerpop to hear how you can dramatically increase engagement with your brand with an integrated email and social program.

Save your spot now

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