InformationWeek: 12 Tech Startups to watch, for SMBs

Personalization now means much more than including a customer or prospect’s name in your marketing communications. The Movable Ink platform enables online marketers to address a growing challenge: How to keep email communications from aging exponentially from the first second they’re sent. The tool adds live, dynamic content to email that changes based on geo-location, social context, when the message is opened, and customizable business rules. The goal: Personalized, relevant, and timely content that won’t go straight to the trash folder.

“Movable Ink has said: That’s crazy, why should daily deal sites be the only ones that can create that?” Landa said. “Anything that a big site like Groupon can do [email marketing], you can do, too.”

http://www.informationweek.com/news/galleries/smb/ebusiness/231902583

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