Infographic: Email Opens, March 2013


Charts are based on data collected by Movable Ink’s Advanced Analytics platform between March 1 – 31, 2013. They reflect aggregate statistics across Movable Ink’s customer base, which includes more than 100 enterprise B2C marketers from the retail, travel, financial, media, and telecommunications industries.

Because determining email opens requires images to load, the percentages for some device-types and platforms might be over or underrepresented.

For additional coverage of this data, read The Magill Report’s interview with our vice president of marketing, Jordan Cohen, “Shock Study Reveals 69 Percent Email Opens on Mobile.”