Boom. Ryan Kim writes about Movable Ink on GigaOm.
E-mail is far from dead, if my packed inbox is any indication. But not being dead isn’t the same as being alive in the way we’ve come to understand the web. While the web is interactive and dynamic, e-mail reflects very little of that evolution.
But a New York company is trying to breathe new life into e-mail marketing by making e-mails real-time and context aware. Movable Ink offers advertisers and publishers a way to push out e-mails that remain current whenever a user opens it instead of existing e-mails that become increasingly irrelevant and stale the longer time goes on.
Full article here: http://gigaom.com/2011/09/09/movable-ink-breathes-life-into-e-mail/