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Movable Ink

Emails We Love (Halloween Edition!): ivivva’s Zombie Yoga Month with Real-Time Local Maps

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To get you in the Halloween spirit today, here’s one of our favorite spooky emails sent from ivivva, a member of the lululemon family. The email promotes Zombie Yoga Month, a series of local community events held by ivivva where girls all over North America took to their yoga mats to join the “zombie yogapocalypse.”

The agile email included a real-time local map which showed the nearest ivivva store location, hours, and contact information at the moment of email open.

To see more examples of how real-time local maps can be used in email, check out Movable Ink’s Pinterest page.

Happy Halloween!

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