Register for Magenta Friday

Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries will be taking the (virtual) stage on March 29 in North America | April 5 in UK and EMEA.

Save your seat!

Skip navigation
Movable Ink

Emails We Love: Hyatt Reservation Reminder

Share This Post

Using Movable Ink’s agile email marketing platform, Hyatt added a real-time weather forecast into reservation reminder emails. For example, the email to the left (click to view full-size) was sent from the Hyatt Regency Chicago to upcoming hotel guests and contained the 7-day forecast for Chicago that you see above, in addition to itinerary details.

By including weather information in the reservation reminder email, Hyatt not only helped their guests pack accordingly, but simultaneously demonstrated a high level of customer service before guests even stepped foot on the hotel property.

With Movable Ink, it’s also possible to show a real-time weather forecast based on the email recipient’s current location at the time of open, rather than a pre-specified location. Click here to see an example of personalized weather targeting in an email from Seamless.

Questions? Get in touch.

Marketing News that Matters

Sign up for Movable Ink's newsletter to receive the latest news, research, and omnichannel personalization resources.

Sign Up Now