Earlier this week, a few Movable Inkers went down to Miami to Email Evolution Conference 2015.
There were a lot of great speakers and tons of email talk going around, so we thought we would do a quick recap for anyone who might have missed what is one of the best email marketing conferences of the year.
For one of the pre-conference workshops, Movable Ink’s CEO Vivek Sharma and Senior Account Manager Elizabeth Ray gave a presentation about contextual marketing and how marketers can start building emails that always have relevant, real-time content for subscribers (which you can learn all about in our upcoming webinar).
During EEC15, we noticed that two things were on everyone’s minds: deliverability and mobile. People were talking about what really makes email marketing work – and how it can be as effective as possible when it gets to a customer’s inbox.
We collected some of the best #EEC15 tweets around these insights to see what was on everyone’s minds:
Email Evolution Conference 2015 was packed with insights into the latest and great in email innovations – as well as best practices and industry statistics that could help inform future campaigns and planning looking ahead to this year.
https://storify.com/movableink/a-recap-of-eec15
Looking Ahead
Given all the talk at EEC15, it’s clear that 2015 is going to be a time when email campaigns are going to have to be built for a new ecosystem of devices and customer behavior.
What gets people’s attention today? How can you make sure your email is opened, clicked, and – most importantly – enjoyed?
We think the answer is context. By creating campaigns that enhance the user experience and provide real utility instead of interrupting the customer experience with marketing messages, it’ll be possible to create emails that customers actually look forward to getting.
Want to learn how you can get started with contextual marketing in both your marketing and email marketing?
Watch our recorded webinar, “The Definitive Guide to Contextual Marketing.”