Register for Magenta Friday

Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries will be taking the (virtual) stage on March 29 in North America | April 5 in UK and EMEA.

Save your seat!

Skip navigation
Movable Ink

Do You Live in a Smartphone State or Desktop State?

Share This Post

Do you live in a smartphone state or desktop state? Some U.S. states have adopted smartphones more broadly than others – especially when it comes to the web’s most popular activity: checking email. While Texas leads the way with over 55% of emails opened on a smartphone, nearly 54% of consumers in Maine continue to choose desktop as the preferred device for checking email. On the whole, the majority of the East is trending toward smartphone use, whereas large states in the Central and Western parts of the country still trend towards desktops.

Hover over this interactive infographic to see the breakdown of device use for each state.

Click here to download the PDF version of this infographic and to see a summary of the Top 10 Smartphone States and Desktop States: Movable Ink- Infographic- Email Opens by State.

**About the Map
**The map is based on real-time email open data collected by Movable Ink’s Advanced Analytics platform between May 1 – 31, 2013. These data reflect aggregate statistics across Movable Ink’s customer base, which includes more than 100 enterprise B2C email marketers from the retail, travel, financial, media, and telecommunications industries.

“Heavy” means that more than 50% of recipients in the state open email on a smartphone or desktop. “Leaning” means that fewer than 50% of recipients in the state open email on a smartphone or desktop, but that those devices are currently the most widely used in the state (e.g., if desktop had the highest percentage of opens when compared to smartphones and tablets, but not the combination of the two, the state is labeled as “Leaning desktop.”)

Because determining email opens requires images to load, the percentages for some device-types might be over or underrepresented.

Marketing News that Matters

Sign up for Movable Ink's newsletter to receive the latest news, research, and omnichannel personalization resources.

Sign Up Now