According to eDatasource, most of Cyber Monday 2015 email activity began the Saturday before. And, as expected, the best-performing emails were sent to relatively small and targeted percentages of email lists.
eDatasource reports seeing just over 3,000 Cyber Monday campaigns starting that day, with read rates in excess of 10%. Of those:
— 22% had read rates in excess of 20%
— 4% had read rates in excess of 30%
“We saw intense mail activity around Cyber Monday, and several examples of email with very high read rates. But we also see year-over-year evidence that email deliverability and engagement rates may be eroding, especially given the very high email contact levels being maintained,” John Landsman, Director of Strategy and Analytics at eDatasource, told us.