Category Archives: Uncategorized

Movable Ink wins Social category in Electric Ireland Spark of Genius Competition!

We are excited to announce that, out of 100+ companies that competed in the Electric Ireland Spark of Genius Competition, Movable Ink came out on top as one of four category winners. The competition was held in conjunction with this week’s prestigious Dublin Web Summit. Now we just need to figure out the best spot in our office to display this amazing trophy! Thanks to all who watched our presentation and voted for us, and congrats to the other category winners Tjobs SAOvelin and Social Fortress.

Read More: http://businessandleadership.com/small-business/item/37771-category-winners-of/

Emails We Love: Lilly Pulitzer

Lilly Pulitzer takes multiplatform email optimization to a whole other level. This is 1 email, but with 2 entirely different looks depending on whether you open it on a desktop or smartphone. (This is an example of Live Content, not to be confused with “Responsive Layout/Design.”)

Emails We Love: Bonobos

This email from Bonobos is hellah cool, featuring dynamically updated Instagram photos uploaded by their real customers and party-goers. Using social media to make email more engaging is a great idea and makes this an Email We Love.

Top 5 tips for boosting holiday sales with live email

Looking for last minute inspiration for your holiday email marketing campaigns?  Movable Ink’s Ryan Pipkin offers his 5 top tips for boosting holiday sales with live email on Experian CheetahMail’s Marketing Forward blog today. Check it out:

http://www.experian.com/blogs/marketing-forward/2012/10/08/top-5-tips-from-movable-ink-for-boosting-holiday-sales-with-live-email/

Also, be sure to download our complimentary “Steal These Ideas” guide from our homepage — it provides a deeper dive into some of the tactics illustrated in Ryan’s post: http://www.movableink.com.

Emails We Love: Steve Madden

Check out this email from Steve Madden with a live Google Map embedded in it showing their stores closest to you based on when and where you opened the message. They also used their favicon to pin locations – nice touch!

Movable Ink Demo @ NY Tech Meetup

Movable Ink was honored to present at last night’s New York Tech Meetup.  Our co-founders Vivek Sharma and Michael Nutt demonstrated how a little-known act like Justin Bieber can use live email content to drum up excitement for an upcoming performance.

Fast forward about 9 minutes into the video to watch our team show off the goods!

Also, HUGE thanks to Jessica Lawrence, Nate Westheimer and the whole #NYTM crew for inviting us to present and for being such gracious hosts.

Last but not least, props to all our co-presenters who showcased some truly amazing innovations. The NYC tech scene is as vibrant as ever, and we’re proud to have been included with such a talented group!

*Photo by Roman Tyrsin

The Importance of Being Relevant

A new ClickZ column penned by veteran email marketing industry analyst David Daniels puts the spotlight on the importance of relevancy in email, especially in an age of extreme media fragmentation and corresponding digital ADD.  

“Given the hurried pace of our lives and the plethora of distractions that compete for our attention, it shouldn’t be surprising that consumers are increasingly sensitive to email messages that waste their time.”

According to new research from his firm, the Relevancy Group, 66 percent of consumers stated that they have “unsubscribed from email that I had opted into because it wasn’t relevant.”

“So what is relevance anyway?,” David asks. “At my firm, we define relevance as “the intersection of content and context that is metered by frequency.” In action, that would be the right message at the right time in the right channel.”

The article goes on to offer a host of tips for improving email relevancy, including leveraging context triggers such as location and email client/device to insert relevant content, and notes that firms such as “Movable Ink offer innovative solutions to improve content targeting that easily work with any email marketing solution.”

http://www.clickz.com/clickz/column/2198202/consumer-email-behavior-the-impact-of-relevance-and-frequency

Huffington Post: Counter, Counter Culture

A little bit of coverage on the HuffPo!

The Movable Ink gang is shrugging off the fluffy stuff, focusing instead on old fashioned growth. The startup — whose product lets companies include live content in their emails, like a real-time countdown on a limited time offer — found their stride after switching their focus to the enterprise instead of smaller companies. Growth has been “explosive” according to Founder Vivek Sharma, who reports that they’re now servicing 11 of the Fortune 500.

http://www.huffingtonpost.com/chris-johnson/counter-counter-culture_b_1589734.html

TheNextWeb: State of the New York tech scene in 2012

We’re honored to be on the NextWeb’s short-list of startups to watch in 2012.

Movable Ink: This startup turns your email into a marketing platform that personalizes live content to the recipient’s location, current time and social context. Its vision is to make emails as rich and realtime as the web, and despite how much I hate email, Movable Ink is remarkable in its execution.

http://thenextweb.com/microsoft-ie9/2012/06/01/new-york-tech-scene/