New feature: Fallback images

Monday, March 26th, 2012

Today, we launched a new feature to every app called “Fallback”.

In rare situations, an email may not be able to communicate with our servers making your  dynamic image assets unavailable. In this scenario, a static fallback image is served instead. The default for every app is a single invisible pixel.

Adding a custom fallback image ensures that an attractive and properly sized image will always show up. Image fallback is available for all our plans. We suggest you take a few minutes to set this up for your mission-critical email apps.

Fallback button on an app edit page:


New Premium App: Geo-targeter

Monday, March 19th, 2012

Have you ever wanted to show different email content based on where your customers open an email?  With our new Geo-targeter app you can display an image based on the location of the recipient – someone who opens the email in New York can see a different offer than a customer in Ohio.

Simply choose the area you’d like to target (country, state), upload your desired image, and input a landing page URL. Movable Ink will recognize where the email is opened in real-time and show the correct image and landing page.

Geo-targeter is available to our Premium customers.  Not a Premium customer yet?  Click here to request an invite to Premium and enjoy the following benefits:

  • High volume pricing
  • White glove account management
  • Custom application development
  • Private app serving domain
  • Live streaming
  • Access to apps with more flexible targeting rules

Go forth and geo-target!

New Apps: Feed + Social Chatter

Thursday, March 8th, 2012

We’ve been hard at work building new features that allow users to auto-generate content in a matter of minutes.  Here are two new apps that launched today!

  • Feed:  Quickly pull live RSS feeds into your emails.  

    Already sharing updates with customers in your blog?  Keep your customers up-to-date by integration that information with your emails.  Simply point our app at your blog’s RSS feed to populate the most recent feed into your emails. 

    Here’s the app in action pulling in the first result from the Google News RSS feed: 

Display images to show real-time content

  • Social Chatter:  Easily add social media chatter about your brand or any keyword into your emails. 

    Wish you could showcase the social media conversation about your event or company in an email campaign?  Just enter a search term into the Social Chatter app to pull in results for that term from Twitter (Facebook and Google Plus to follow). 

    Here’s the most recent post using the keyword “#SXSW”:

Display images to show real-time content

We’re excited to enhance the ability for our users to quickly create email content.  Check out the new apps and easy setup instructions at 

We hope you like the new features!

Great Scott! 5 Email & Social Marketing Tips from the Future

Wednesday, February 29th, 2012

VerticalResponse has a great blog post on futuristic email marketing tips.  Real-time cues are powerful ways to engage your recipients. Check it out!

With the emergence of daily deals and flash sales, time is of the essence. According to the Sherpa panelists, 95% of emails are opened 2 days after they’re actually received! Including visual time cues, like a countdown timer within the body of your email will provide customers with a realistic sense of urgency. How do you implement something like this? Check out companies like Movable Ink. They offer free and paid apps ranging from countdown timers, tolocal maps and more. All you need to do is copy and paste their provided HTML into your email and voila, you’re a visual cue aficionado. Fancy!”

Forbes – General Assembly

Thursday, February 23rd, 2012

Forbes magazine recently covered General Assembly, Movable Ink’s home and launchpad. Check out the multi-page panorama in March’s print edition!

A FOOTBALL toss transfers speaking privileges at Vivek Sharma’s meetings. Sharma, 36, runs Movable Ink, which places live content (like timers that count down to the end of a sale) into marketing e-mails.

New app: Device Targeter

Monday, December 19th, 2011

The people you reach via email live life on the go.  What if your email content could adapt to the device someone is using to read it? Device targeting does just that and we’ve made the App a snap to use.  

How can you use this?
1.) A private sale site could drive people to download their iPhone app 
2.) A retailer could create a simple promotional message with a single click call-to-action optimized for phone or tablet.

Device Targeting is available, starting today, to all of our customers. A fresh approach to email marketing

Thursday, December 8th, 2011

Looking for ways to stand out in a sea of e-mail promotions? A Web-based service called Movable Ink offers several apps that can jazz up e-mails with real-time content. On the Movable Ink site, you can create a countdown timer to encourage customers to take action during a sale. Then, simply copy and paste the provided HTML code into the body of an e-mail. You can also add live posts from your company’s Twitter feed or include a map pinpointing your business. When people open the e-mail, the map will be centered on their current location.

eWeek: 10 Innovative Startups That Rocked the Under the Radar Conference

Thursday, November 17th, 2011

On Oct. 10 at the Microsoft campus in Mountain View, Calif., 29 hand-picked startups flew in from all over the world to showcase their wares to an audience of potential customers, partners and investors at Under the Radar. Judges included executives from Intuit, Google, NetSuite, Microsoft, Visa, Qualcomm,, Best Buy, American Express, Etsy, Anthem Worldwide, ADP and others. This event was similar to speed dating; companies got only a few minutes onstage to tell their stories in front of industry VIPs before it was the next company’s turn. Through an intense vetting process for this twice-a-year event, Dealmaker Media selects startups with some of the industry’s most innovative business models to present to experts and executives looking to partner with and acquire new technologies. These startups are inventing new solutions in analytics, retail, human resources, sales, customer engagement and more. This eWEEK slide show rounds up of some of the most interesting new companies to survive this grueling process. The list is in no particular order.

InformationWeek: 12 Tech Startups to watch, for SMBs

Tuesday, November 15th, 2011

Personalization now means much more than including a customer or prospect’s name in your marketing communications. The Movable Ink platform enables online marketers to address a growing challenge: How to keep email communications from aging exponentially from the first second they’re sent. The tool adds live, dynamic content to email that changes based on geo-location, social context, when the message is opened, and customizable business rules. The goal: Personalized, relevant, and timely content that won’t go straight to the trash folder.

“Movable Ink has said: That’s crazy, why should daily deal sites be the only ones that can create that?” Landa said. “Anything that a big site like Groupon can do [email marketing], you can do, too.”

Techcrunch: Movable Ink launches service to stream live content into emails

Real-time email marketing company Movable Ink recently launched a service that could dynamically change emails after they have been sent out. The technology can change emails based on time of open, recipient’s current location, social cues, fast-moving inventory, and more, and works across all email clients (Gmail, Outlook, iPhone, Yahoo, etc.)