Category Archives: Uncategorized

We’re presenting at Under The Radar – Nov. 10, 2011

Come see us at Under the Radar November 10, 2011!

Movable Ink is proud to have been selected to present at this year’s Under the Radar Conference in Silicon Valley!  Out of over 500-companies, we were selected to hit the stage and bowl over the judges with what we are doing.  

We would love to see the audience filled with our supporters (there’s an audience voting portion!).  

We will also premiering a major new release of Movable Ink that will change your view on what is possible within email!

The organizers have given us a discount link to share:

Register using the Promo code “UTRVIP” and receive $100 off your ticket price.

See you November 10th!

CMSWire: Your inbox in real-time

Countless Web kids have been asserting the death of e-mail for some time now, but my inbox hardly ever fails to bog me down. Confused? Vivek Sharma, co-founder and CEO if Movable Ink, explains it like this: “E-mail isn’t going away but it should be as real-time as the web.” Accordingly, his solution provides a way to push e-mails that display  current information— regardless of the time they’re opened.

GigaOm: Movable Ink breathes life into e-mail

Boom. Ryan Kim writes about Movable Ink on GigaOm.

E-mail is far from dead, if my packed inbox is any indication. But not being dead isn’t the same as being alive in the way we’ve come to understand the web. While the web is interactive and dynamic, e-mail reflects very little of that evolution.

But a New York company is trying to breathe new life into e-mail marketing by making e-mails real-time and context aware. Movable Ink offers advertisers and publishers a way to push out e-mails that remain current whenever a user opens it instead of existing e-mails that become increasingly irrelevant and stale the longer time goes on.

Full article here:

Forrester covers Movable Ink

Research firm Forrester recently published a report on “Emerging Innovations in Email Marketing”. They covered how companies are using real-time content (specifically Movable Ink) to create more engaging email content:

Static email content to evolve into real-time, Web-like pushes. By refreshing content in real- time upon open, marketers can avoid presenting stale content or expired deals and instead spotlight urgency drivers such as counts of remaining items in stock, integrate up-to-the-minute social posts, and even use the opener’s geolocation for content decisioning. Working with vendor Movable Ink, daily deal aggregator Redeemio optimizes email content when a recipient opens the email, a tactic that has generated a 17% lift in click-through rates compared with the static version (see Figure 3).

The full report can be purchased here:

Adotas: Schmoozing With LeadsCon VIPs

I fall into conversation with LeadsCon speaker Vivek Sharma, CEO and cofounder of the buzz-worthy Movable Ink. His company has developed real-time dynamic content capabilities for email, including post-send updating. Imagine receiving an email with a coupon that changes depending on the time of day — for restaurants a lunch special could morph into a dinner special as the hours passed. Imagine an email signature that always features your latest tweet.

Where No Search Has Gone Before (Or Ever Can Go)

Blue Hornet’s Manny Ju writes a nuanced review of Movable Ink’s Local Maps feature. Enjoy!

So let’s talk mobile email strategy now. Any brand having local outlets should consider Local Maps in their mobile email programs. Local search is one of the most widely used features on mobile handsets. MovableInk’s Local Maps takes the experience to a level that local search can never go. The web search experience is restricted because it cannot provide the same personalized experience that only email can. Only Local Maps can provide personalized “insider information” on points of interest that local search has no way of knowing.

Programmable Web: DonorSig

25 of the submissions are being featured in the special showcase, and 8 winners were selected by the contest judges as contest finalists. Out of the 8 finalists, the contest winner was DonorsChoose Signature. Created by Michael Nutt, DonorsChoose Signature creates a dynamic email signature to show classroom projects in need of funding each time your email is viewed.