A fresh approach to email marketing

Thursday, December 8th, 2011

Looking for ways to stand out in a sea of e-mail promotions? A Web-based service called Movable Ink offers several apps that can jazz up e-mails with real-time content. On the Movable Ink site, you can create a countdown timer to encourage customers to take action during a sale. Then, simply copy and paste the provided HTML code into the body of an e-mail. You can also add live posts from your company’s Twitter feed or include a map pinpointing your business. When people open the e-mail, the map will be centered on their current location.

eWeek: 10 Innovative Startups That Rocked the Under the Radar Conference

Thursday, November 17th, 2011

On Oct. 10 at the Microsoft campus in Mountain View, Calif., 29 hand-picked startups flew in from all over the world to showcase their wares to an audience of potential customers, partners and investors at Under the Radar. Judges included executives from Intuit, Google, NetSuite, Microsoft, Visa, Qualcomm,, Best Buy, American Express, Etsy, Anthem Worldwide, ADP and others. This event was similar to speed dating; companies got only a few minutes onstage to tell their stories in front of industry VIPs before it was the next company’s turn. Through an intense vetting process for this twice-a-year event, Dealmaker Media selects startups with some of the industry’s most innovative business models to present to experts and executives looking to partner with and acquire new technologies. These startups are inventing new solutions in analytics, retail, human resources, sales, customer engagement and more. This eWEEK slide show rounds up of some of the most interesting new companies to survive this grueling process. The list is in no particular order.

InformationWeek: 12 Tech Startups to watch, for SMBs

Tuesday, November 15th, 2011

Personalization now means much more than including a customer or prospect’s name in your marketing communications. The Movable Ink platform enables online marketers to address a growing challenge: How to keep email communications from aging exponentially from the first second they’re sent. The tool adds live, dynamic content to email that changes based on geo-location, social context, when the message is opened, and customizable business rules. The goal: Personalized, relevant, and timely content that won’t go straight to the trash folder.

“Movable Ink has said: That’s crazy, why should daily deal sites be the only ones that can create that?” Landa said. “Anything that a big site like Groupon can do [email marketing], you can do, too.”

Techcrunch: Movable Ink launches service to stream live content into emails

Real-time email marketing company Movable Ink recently launched a service that could dynamically change emails after they have been sent out. The technology can change emails based on time of open, recipient’s current location, social cues, fast-moving inventory, and more, and works across all email clients (Gmail, Outlook, iPhone, Yahoo, etc.)

Marketing Sherpa: Interactive Email

Tuesday, November 1st, 2011

Interactive Email: 6 tactics to leverage the influence of social reinforcement

Vivek Sharma, founder, Moveable Ink, pointed out that people interact with email campaigns alone, unlike with social media. If the content piques the recipients’ interests, they typically won’t consult anyone, but rather click on the offer to find out more. 

Sharma said, “If you can add social signals, they can act as really persuasive elements inside traditional email campaigns.“

New feature: Dynamic linking

Friday, October 28th, 2011

You’ve been adding live content to your emails. You may be using Web Crop App to capture live content from a dynamic web page. You generally set up a default landing page URL. Imagine you are cropping a page that has three trending products that are changing throughout the day based on inventory levels. The current version of Web Crop puts you on the same landing page (e.g “”) every time the link is clicked.

Your content is changing dynamically. Why can’t we make the target link equally dynamic?  You can with a little known feature!  Within your dynamic page simply set an “id” tag to “mi_dynamic_link” for the links you want to change. Here’s an example:

<a href="" id="mi_dynamic_link">3 Hottest Products at 10:00 am!</a>

The id tag tells Web Crop that we should pick up the latest link in the “href” section and associate it with the dynamic image that has been rendered. With this in place every time we capture new web content we’ll make sure to deep link it to the appropriate product page on your website. Check it out below!  (reload this email to see the product and the link change dynamically)

Display images to show real-time content