Email remains the most powerful communication channels available to marketers today. Newer options like Facebook, Instagram, Twitter and the like have undeniable appeal, but when it comes down to the numbers, email remains the undisputed king. We’re delighted to share this new infographic that tells The Truth About Email.
Vince PeGan, self-proclaimed “email magician” and senior account manager at Movable Ink, works with dozens of leading brands to develop and execute agile email marketing programs that cut through the clutter and stand out in the inbox. One increasingly used technique is leveraging embedded video in email to breath life into the inbox. Below are Vince’s top 4 tips for making the most out of video in email campaigns.
1. Have a Clear CTA. “Include a clear CTA so subscribers have an action to take besides viewing the video.”
2. Use a “View Online” Link. “Including a link to an online version of the video so those not receiving the full video experience have a way to engage.”
3. Consider a Teaser Video. “Use a teaser version of the video to entice subscribers to click through to view full video on the web so your click through rates aren’t cannibalized.”
4. Use a Secondary CTA. “Engage subscribers with a supporting CTA that gives further context to the video and allows them to engage online.”
Earlier today, Oracle announced that it entered into an agreement to acquire Responsys in a deal worth nearly $1.5 billion. Predictably — no pun intended (maybe) — this set off some classic Movable Ink geek banter:
- Vivek Sharma, CEO: I called it! http://www.cnbc.com/id/101289244
- Jordan Cohen, VP of Marketing: It took an Oracle to call that one.
- Vince PeGan, Sr. Account Manager: Great Responsys, Jordan!
- Adam Stambleck, VP of Client Experience: Seeing the news this morning, put a big Springer in my step.
- Vivek Sharma: I have been gifted with ESP to make calls like that.
Huge congrats to our friends at Responsys!
-The Movable Ink Team
An innocent email forwarded by one of our Sales Directors, Chris Tucker, set off a chain of unfortunate reply-alls. Chris shared an article that made him come to the shocking realization that he’s been mispronouncing “GIF” (the acronym for Graphics Interchange Format) all his life, which caused him to react as follows:
Below is the geeky office banter that ensued:
Michael Nutt, Co-Founder and CTO: “GIF” as in “gift” forever!
Vince PeGan, Customer Success Manager: GIF for life, no peanut butter.
Alison Lindland, Customer Success Manager: Just don’t look a GIF horse in the mouth.
Vivek Sharma, Co-Founder and CEO: Ok, ok… enough. GIF me a break, I’m trying to get work done.
Olivier Lauzon, Senior Engineer: This is a GIF that keeps on giffing.
Jason Valdina, VP of Product: Forgif me for asking this, but how do you pronounce “JPG”?
Matthew Potter, VP of UK and EMEA: Never known a bunch of people could get so ‘animated’ over GIFs.
Thanks to all of our friends and supporters who have checked in with us these past few difficult days.
Not everyone on the team has power yet, and some of our loved ones have had to leave their homes and may not be able to return anytime soon, but the most important thing is that we are all accounted for, and are safe and sound.
Our hearts go out to all who have been affected by this week’s horrible storm. Wishing everyone a speedy recovery, and a return to “normal” as soon as possible.
- The Movable Ink Team
“The inbox of the future is a consumer’s dream — and also a marketer’s,” writes George Bilbrey, president of Return Path, in MediaPost today. “In some ways it won’t be so different: Email marketers will still need to focus on creating a positive user experience, getting permission, demonstrating relevance, and delivering value. But there are also specific, technical innovations — some already in use — that promise to revolutionize the inbox and make consumers fall in love with email all over again”…
…”the messages of the future will be at least a little more interactive and customized. Some early indicators of the interactive inbox come from: Movable Ink (makes email more dynamic), Rapportive (displays social data for your contacts), Google Voice via Google Talk (allows you to make phone calls from Gmail), LiveClicker (video in emails) and TripIt (builds and manages your travel itinerary from email forwards).”
Nice Halloween-themed — and device targeted — email from Seamless. Notice how it automatically detects the device used to view the email and includes a call to action specifically to “Get The iPhone App”.
We are excited to announce that, out of 100+ companies that competed in the Electric Ireland Spark of Genius Competition, Movable Ink came out on top as one of four category winners. The competition was held in conjunction with this week’s prestigious Dublin Web Summit. Now we just need to figure out the best spot in our office to display this amazing trophy! Thanks to all who watched our presentation and voted for us, and congrats to the other category winners Tjobs SA, Ovelin and Social Fortress.
Lilly Pulitzer takes multiplatform email optimization to a whole other level. This is 1 email, but with 2 entirely different looks depending on whether you open it on a desktop or smartphone. (This is an example of Live Content, not to be confused with “Responsive Layout/Design.”)
This email from Bonobos is hellah cool, featuring dynamically updated Instagram photos uploaded by their real customers and party-goers. Using social media to make email more engaging is a great idea and makes this an Email We Love.