Category Archives: Uncategorized

Top 5 tips for boosting holiday sales with live email

Looking for last minute inspiration for your holiday email marketing campaigns?  Movable Ink’s Ryan Pipkin offers his 5 top tips for boosting holiday sales with live email on Experian CheetahMail’s Marketing Forward blog today. Check it out:

http://www.experian.com/blogs/marketing-forward/2012/10/08/top-5-tips-from-movable-ink-for-boosting-holiday-sales-with-live-email/

Also, be sure to download our complimentary “Steal These Ideas” guide from our homepage — it provides a deeper dive into some of the tactics illustrated in Ryan’s post: http://www.movableink.com.

Movable Ink Demo @ NY Tech Meetup

Movable Ink was honored to present at last night’s New York Tech Meetup.  Our co-founders Vivek Sharma and Michael Nutt demonstrated how a little-known act like Justin Bieber can use live email content to drum up excitement for an upcoming performance.

Fast forward about 9 minutes into the video to watch our team show off the goods!

Also, HUGE thanks to Jessica Lawrence, Nate Westheimer and the whole #NYTM crew for inviting us to present and for being such gracious hosts.

Last but not least, props to all our co-presenters who showcased some truly amazing innovations. The NYC tech scene is as vibrant as ever, and we’re proud to have been included with such a talented group!

*Photo by Roman Tyrsin

The Importance of Being Relevant

A new ClickZ column penned by veteran email marketing industry analyst David Daniels puts the spotlight on the importance of relevancy in email, especially in an age of extreme media fragmentation and corresponding digital ADD.  

“Given the hurried pace of our lives and the plethora of distractions that compete for our attention, it shouldn’t be surprising that consumers are increasingly sensitive to email messages that waste their time.”

According to new research from his firm, the Relevancy Group, 66 percent of consumers stated that they have “unsubscribed from email that I had opted into because it wasn’t relevant.”

“So what is relevance anyway?,” David asks. “At my firm, we define relevance as “the intersection of content and context that is metered by frequency.” In action, that would be the right message at the right time in the right channel.”

The article goes on to offer a host of tips for improving email relevancy, including leveraging context triggers such as location and email client/device to insert relevant content, and notes that firms such as “Movable Ink offer innovative solutions to improve content targeting that easily work with any email marketing solution.”

http://www.clickz.com/clickz/column/2198202/consumer-email-behavior-the-impact-of-relevance-and-frequency

Huffington Post: Counter, Counter Culture

A little bit of coverage on the HuffPo!

The Movable Ink gang is shrugging off the fluffy stuff, focusing instead on old fashioned growth. The startup — whose product lets companies include live content in their emails, like a real-time countdown on a limited time offer — found their stride after switching their focus to the enterprise instead of smaller companies. Growth has been “explosive” according to Founder Vivek Sharma, who reports that they’re now servicing 11 of the Fortune 500.

http://www.huffingtonpost.com/chris-johnson/counter-counter-culture_b_1589734.html

TheNextWeb: State of the New York tech scene in 2012

We’re honored to be on the NextWeb’s short-list of startups to watch in 2012.

Movable Ink: This startup turns your email into a marketing platform that personalizes live content to the recipient’s location, current time and social context. Its vision is to make emails as rich and realtime as the web, and despite how much I hate email, Movable Ink is remarkable in its execution.

http://thenextweb.com/microsoft-ie9/2012/06/01/new-york-tech-scene/

NY State Pension Fund invests in NYC tech sector (& Movable Ink)

New York State Comptroller Thomas P. DiNapoli today toured two New York City tech businesses, Truveris and Movable Ink, which received funding through the New York State Common Retirement Fund’s (Fund) In-State Private Equity Program. The Fund has invested nearly $250 million in New York City companies through the program.

http://www.osc.state.ny.us/press/releases/may12/050912.htm


Movable Ink CEO & NY State Comptroller