One of the biggest questions we get asked about is how to make email ready for mobile. Marketers are well aware of the change in consumer device preferences drastically shifting from the desktop to smartphones and tablets for browsing, buying, and digital activity. At Movable Ink we have been tracking this trend in our quarterly consumer device preference report. In the latest edition almost 2 out of every 3 marketing emails were opened on a mobile or tablet device. So as a marketer, what are some things you can do to make sure your email is mobile ready?
On November 12, 2014 at 1 pm eastern time we are hosting a webinar called “From Desktop to Mobile, Responsive Email For All Devices” to dive right into this topic. The webinar will cover topics from responsive design (which is now available in agileEMAIL and our free email design tool Inkbrush.com), to mobile targeting, and integrating content across channels. Here is a preview of what we’ll cover during the session.
First you need to make sure your emails are fully responsive, not just in template, but content too. Mobile traffic is expanding rapidly and capturing it effectively will make a big impact on the business. We’ll show you how to design fully responsive email in mere minutes to help save you time and improve the quality of the email experience through agileEMAIL.
Second you need to optimize content by device type and operating system. With responsive design, your emails will automatically display the optimal format for the device it’s being read on. But take it a step further and tailor what displays for mobile users too. For example, if you’re promoting app downloads, deep link iOS users into the apple app store and android users into Google Play. Make the user experience as seamless as possible. The mobile interface is different and ensuring the fewest “taps” possible will lead to better results.
Third we’ll touch on cross-channel integrations, specifically with social media. You can stream content from your social properties and empower subscribers to tweet, share, or view your social content with one click. You take the time to cultivate a social presence, make it go further by integrating it into your email.
So join us next week for “From Desktop to Mobile, Responsive Email For All Devices.” With holiday right around the corner and mobile traffic rapidly growing, this is a session you can’t miss. If you have any questions or if we can help, please reach out to us at firstname.lastname@example.org.