Delivering the right message, to the right person, in the right place, at the right time is no longer a “nice-to-have.” This video by Entrepreneur.com (view above, or click here to read more on Entrepreneur.com) highlights three entrepreneurs that are making this mission achievable for marketers, including our own Co-Founder and CEO, Vivek Sharma. Here, Vivek explains how Movable Ink’s agile email marketing platform makes it not only possible, but easy, for marketers to build highly relevant campaigns that are more engaging to consumers.
Vivek Sharma, Co-Founder and CEO of Movable Ink, spoke with AlleyWatch about our recently-announced $11 million Series B funding round. The new funding will enable Movable Ink to accelerate our aggressive growth, expand our global footprint, and further develop our platform to meet the increasing demand for agile email marketing solutions.
Below is an excerpt from Vivek’s interview with AlleyWatch. You can read the full Q&A here.
What was the funding process like working with some notable investors?
Far easier than raising our first $50,000! A seed round is a bigger leap of faith for an investor. B rounds require real traction, a great team, and multiple signals that a company can become a category leader. We also learned a lot about running an effective and streamlined fundraising process. You want to find the people that will be great partners to the company. We are delighted to be working with the team at Intel Capital.
For more of Vivek’s thoughts on what the new round of funding means for Movable Ink’s customers and the future of agile email marketing, read his post on the Movable Ink Blog. If interested in reading more coverage of the funding, check out the articles in Business Insider, TechCrunch, and PandoDaily.
Investment will accelerate Movable Ink’s growth and strategic product development initiatives
NEW YORK, NY, May 9, 2013 – Movable Ink, the leading provider of Agile Email Marketing technology, today announced that it has raised $11 million in a Series B funding round led by Intel Capital. Previous investors Contour Venture Partners, Metamorphic Ventures, and ff Ventures also participated in the round. The new funding will enable Movable Ink to accelerate its aggressive growth, expand its global footprint, and further develop its platform to meet the increasing demand for agile email marketing solutions.
“We believe that email marketing can deliver real value to consumers and enable brands to shine a positive light on their great products. But the process for creating relevancy has been extremely difficult. Our mission is to make email marketing faster, smarter, and goal-driven,” said Vivek Sharma, co-founder & CEO, Movable Ink. “This new funding will enable us to bring unprecedented innovation to leading email marketers and their customers by leveraging Intel Capital’s successful track record and the global network they bring to their portfolio companies.”
Movable Ink’s platform enables marketers to create agile email marketing campaigns that adapt and are optimized in real-time based on each recipient’s time, location, device, and social graph, at the moment of open. More than 100 brands including American Eagle Outfitters, Barclays, and Verizon use the technology to deepen engagement with their consumers and drive greater response to email marketing campaigns.
“Movable Ink revolutionizes the most entrenched global communications channel – email,” said Christine Herron, Director, Intel Capital. “The company’s platform transforms email marketing by making each e-mail as dynamic as a web page, creating tremendous value for brands and consumers. The team has established market leadership through major partnerships with top brands in a remarkably short amount of time and we are excited to help them continue to disrupt the email market.”
Movable Ink previously raised $1.3 million in its seed and Series A rounds, bringing the total raised to date to $12.3 million.
About Movable Ink
Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel’s inception, email has been frozen in time when a marketer hits the “Send” button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each recipient’s time, location, device, and social context at the moment of open. Hundreds of innovative brands such as American Eagle Outfitters, Seamless, Lilly Pulitzer, and Finish Line use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit www.movableink.com and www.pinterest.com/movableink.
About Intel Capital
Intel Capital, Intel’s global investment and M&A organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, health, consumer Internet, digital media and semiconductor manufacturing. Since 1991, Intel Capital has invested more than US$10.8 billion in over 1,276 companies in 54 countries. In that timeframe, 201 portfolio companies have gone public on various exchanges around the world and 317 were acquired or participated in a merger. In 2012, Intel Capital invested US$352 million in 150 investments with approximately 57 percent of funds invested outside North America. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com or follow @Intelcapital.
Two of our engineers, Olivier Lauzon and Lee Bankewitz, were quoted earlier this week in a TechTarget article on their SearchCloudComputing site entitled “Startups omit in-house IT with Amazon Web Services.” Read on for the excerpt below, or view the full article here.
Startup companies, in particular, are focused on growth. Since those organizations are intent on expanding, they choose cloud computing for its ability to scale.
Movable Ink, a New York-based email provider startup, deployed AWS for its scalability and storage savings. Engineer Olivier Lauzon said the cloud helped the company decrease host provisioning times and costs, and it reduced the amount of restarts IT had to do.
“The cost of storage on the hosts we were using was prohibitive,” he said. “Initially, it was mostly about savings, but once we were storing the data properly, we realized there was a whole ecosystem of AWS tools.”
Small businesses also are drawn to AWS because those companies are less likely than enterprises to afford in-house security tools and encryption capabilities. AWS bundles in encryption features for which startups would otherwise have to pay a hefty price.
“Especially for startups, having a good encryption infrastructure is really key,” Lauzon said. “Enterprises are used to having that already.”
Plus, enterprises are more bureaucratic and have internal politics that dictate cloud decision-making, said Movable Ink engineer Lee Bankewitz. That could prevent those companies from adopting AWS, but there are plenty of reasons enterprises might need the cloud. They can deploy cloud services to separate groups within the organization if certain divisions want autonomy and less interaction with IT, he said. “Data processing is where enterprises will need AWS,” he added.
Today we announced that industry expert Matthew Potter has joined the company as Vice President of UK and EMEA. Based in London, Potter is charged with leading Movable Ink’s growth in the region through strategic sales, partnership, and customer success initiatives.
Potter brings deep industry experience and expertise to his new role. Prior to joining Movable Ink, he had spent 10 years at Experian Marketing Services and was one of the founding members of Experian CheetahMail in the UK. Potter’s progressive experience at Experian included senior leadership roles in client services, product marketing, and strategy.
“I believe that the world of marketing is changing, and that email marketing in particular is ripe for innovation,” said Potter. “What attracted me to Movable Ink was its vision of the future of email marketing, its cutting-edge technology, and the traction it’s seeing with brands of global scale.”
Movable Ink has seen increased overseas demand for its platform in recent months, and has signed agreements to power Agile Email Marketing campaigns for leading UK and EMEA-based organizations, including Barclays, Emirates, Lastminute.com, Playfish, and others.
“We are thrilled to have an executive of Matt’s caliber join the team to lead our continued growth in the UK and EMEA,” said Vivek Sharma, co-founder and CEO, Movable Ink. “Matt will be instrumental in educating the market on how Movable Ink can help organizations conduct email marketing more efficiently and effectively through the use of agile communications that adapt to the recipient in real-time.”
Full press release available here: http://www.prweb.com/releases/2013/4/prweb10635508.htm
Movable Ink was featured in ClickZ today. In an interview with veteran email marketing industry analyst David Daniels, our VP of Marketing Jordan Cohen explained the benefits of Agile Email Marketing, Movable Ink’s new Video in Email solution, and the impact of mobile on email marketing campaigns.
Agile email marketing is different than the current waterfall process of email marketing campaign production. The current linear process of email marketing production assumes a certain level of rework, particularly as it relates to how testing is achieved in most email marketing applications. The agile approach is centered around the subscriber including up-to-the-minute contextual information, such as their location, time of day, and device. This is married with unlimited variations of content, historical subscriber data, and optimization rules to ensure that the right message is delivered to the right person at the right time. Such an idea is not new, but Movable Ink, a fast-growing New York-based company, has made this a reality for top retailers and brands. What makes its approach even more compelling is that it’s not an ESP; the company makes it easy to cut and paste its capabilities into the marketer’s existing email marketing solution.