Category Archives: Press

The Future of Live Email: Agility In Action

Screen Shot 2014-07-22 at 1.20.06 PMWe’re going on the road and headed for the 2014 Experian Client Summit this week!  The focus of the conference this year is to deliver strategies for engaging today’s hyperconnected consumer through relatable, memorable and sharable customer experiences. Speakers will have a chance to tell their story and how they are addressing some of the new challenges in an “always-on” world.

Movable Ink was selected to host a session on the advances made in email and how retailers, brands, and agencies are addressing them in the real world today.  On Thursday July 24, 2014 at 2:30 pm, our CEO Vivek Sharma will take the stage to host “The future of live email: Agility in action.”  Speakers from Bass Pro Shops and The Finish Line will share how they are bringing life back to the inbox while solving some classic targeting, segmentation, personalization, and cross-channel issues that faced them while creating and executing campaigns.  This session is geared toward sharing their story, and showing how you too can optimize your emails after you click send.

The future of live email: Agility in action

Featured Speakers: 
Vivek Sharma, CEO, Movable Ink
Aaron Buchanan, Email Marketing Manager, Finish Line
Todd Jones, Manager of eCommerce, Bass Pro Shops 

2014 Experian Client Summit, Las Vegas, NV
Thursday July 24, 2014
2:30 pm pt

We would love to see you there!  If you are attending the show, or if you are in Las Vegas and want to say hello, reach out to us at contact@movableink.com.  The full agenda for the 2014 Experian Client Summit can be found here.

 

Hello Inkbrush!

Hello Inkbrush!

Back in January we announced the acquisition of Mailrox and now there’s some exciting news to share about what’s been happening since then.  Mailrox is a cost effective web based email design solution that allows marketers to easily turn graphic designs into fully coded HTML email marketing messages. In the last few months, we have been hard at work integrating Mailrox into agileEMAIL’s Workflow to further enhance the development, content, and relevancy of email. Vast improvements to the interface have been made and now it’s even easier to send emails that sense and respond to consumers in real-time (letting you truly market in the moment).

Today, we are ready to release a new and improved version to the world. Mailrox.com is becoming Inkbrush.com and it launches this afternoon!  Inkbrush.com will maintain all the great and intuitive aspects users have come to know from Mailrox.  It will continue to be a web based email design and coding solution, with one small twist. It’s free to try! You get up to 3 free email templates each month, and can upgrade to agileEMAIL at any time.  We’ve even enhanced Inkbrush with:

-A massively improved UI
-Edge detection for precise slicing
-PSD file upload and transfer of slices
-Support for email versioning
-Easier export of bulletproof HTML to your email service provider
-A brand new support forum

In the January announcement, our CEO Vivek Sharma said “Thousands of email marketers, designers, agencies, and developers have already used Mailrox to spend less time coding and more time being creative, and we are thrilled to add this simple but powerful technology to our portfolio.” We are making the most of the enhanced technology and are excited to launch Inkbrush.com, officially capping off the integration of Mailrox into Movable Ink. All Mailrox account data and logins will seamlessly work and be available on Inkbrush.com as soon as it goes live.

So please join us in saying “Hello Inkbrush!” and visit www.Inkbrush.com for your email design needs.

Screen Shot 2014-07-11 at 10.00.29 AM

This is a big milestone marker in the evolution of email marketing. To read the full announcement press release click here.  We are excited to hear what you think, please send us your questions, comments, and thoughts at contact@movableink.com.  We are glad to help out!

Back To School 2014 Is Here! Boost Email Revenue This Summer!

It’s time to tie up your shoes and get ready to stuff those backpacks.  Back-To-School 2014 is here! The National Retail Federation estimated that total Back-To-School sales in 2013 were approximately $72.5 billion dollars, second only to the December holiday season last year.

Most schools, colleges, and universities in the states will start up again within the next 45 days (at the end of August or in September) making RIGHT NOW the prime buying time for families of students getting ready to hit the books.  They have a time driven need and are willing to spend to fill it. But at the same time, we know they like to get a good deal.  So we started thinking – how can we make it easier for you to capitalize on this “holiday like” season?

After polling our clients and reviewing successful tactics from earlier in the year, we developed a simple “Inkredible Back To School Email Marketing Guide.” It’s filled with quick tips that you can implement TODAY to drive more revenue, protect your margin, and keep your shoppers engaged with live and fresh email content during Back To School 2014. The guide will be available after our Back To School webinar on Wednesday July 16, 2014 at 1 pm. All attendees will receive a free copy of the 2014 guide.

Movable Ink’s webinar “Increasing Back To School 2014 Email Revenue” is on Wednesday July 16, 2014 at 1 pm EDT.  Our featured speakers from Movable Ink will be email and personalization industry veterans Alison Lindland, Sr. Account Director, and Ronnie Brant, Director of Product Marketing.  Click here to register and get your free copy of the 2014 “Inkredible Back To School Email Marketing Guide.”

 

The Future of Email Marketing: agileEMAIL

agileEMAIL by Movable Ink email marketing platform

On Monday, we officially announced agileEMAIL, our game-changing email marketing platform. You can read about agileEMAIL here in TechCrunch from the industry experts or download our one-page overview here.

We’re also pleased to offer our fans and industry insiders the chance to join our CEO, Vivek Sharma, and VP of Marketing, Jordan Cohen, in a webinar that will demo the new agileEMAIL platform live. We truly hope you can join us for the launch webinar this coming Wednesday, March 19th, from 1:00 – 2:00 PM EDT.

Here are some additional details about what you’ll see Vivek and Jordan demo on Wednesday:
  • Workflow tools that allow you to spend more time being creative and less time with tedious tasks (convert image into bulletproof HTML in minutes!)
  • The ability to embed personalized content that updates in real-time
  • Advanced testing, targeting, and optimization capabilities that will take your campaigns to whole new levels
  • Enhanced insights and analytics

We’re pumped to share the news about agileEMAIL and looking forward to showing you how it works! Stay tuned!

Texas is the Most Smartphone Friendly State: WFAA-TV Dallas/Fort Worth Broadcast Report

 

Texas is the most smartphone friendly state in the country, with over 53% of marketing emails opened on smartphones. WFAA-TV, the ABC affiliate station for the Dallas/Fort Worth metro area, recently shared these findings from our US Consumer Device Preference Report, Q3 2013 in the above TV broadcast.

Do you live in a smartphone state or a desktop state? The chart below gives a look at the top 5 states for smartphone and desktop use, based on the percentage of email opens per device. Download the full report to see a detailed breakdown by state, as well as more device use findings based on Movable Ink’s aggregate email open data from over 100 enterprise B2C brands.

Email Opens by US State Movable Ink Q3 2013

The Next Generation of Email Marketing: Interview with Vivek Sharma, CEO of Movable Ink, on Bloomberg West

 

While visiting San Francisco for Salesforce’s Dreamforce conference last week, our Co-Founder and CEO, Vivek Sharma, had the chance to sit down with Bloomberg West to discuss Movable Ink’s role in propelling the next generation of email marketing. View the full video of Vivek’s interview with Jon Erlichman, Sr. West Coast Correspondent for Bloomberg TV, above, and read on for highlights.

In the interview, Vivek describes how email marketing has slowly evolved over time and traditionally has failed to keep pace with the hyper-relevant and real-time nature of the web. This is no longer the case, as the email marketing industry is rapidly moving toward actuality-based marketing, or what we at Movable Ink describe as “agile email marketing“. Today, over 110 Fortune 1000 brands use Movable Ink to create highly innovative agile email marketing campaigns.

Agile email marketing enables marketers to personalize an email’s content at the precise moment when a subscriber opens the message. Email is now able to sense and respond to where a recipient is, what device is being used, and even the weather outside. Beyond delivering powerfully relevant content, agile email marketers also optimize emails on-the-fly and let the audience decide what offers and content are working more effectively while the campaign is still running.

If you’re interested in learning how Movable Ink could benefit your email marketing program, reach out to us at contact@movableink.com or request a demo.

Display images to show real-time content

How To Break Into Ad Tech: Entrepreneur.com Video Featuring Vivek Sharma of Movable Ink

This new video by Entrepreneur.com features Vivek Sharma, our Co-Founder and CEO, on the topic of how to break into ad tech. Check out the full coverage on Entrepreneur.com. Vivek was also included in another “Project Grow” video from Entrepreneur.com last week, on Movable Ink’s impact on agile marketing (click here to view the related blog post).

To learn more about Movable Ink’s Agile Email Marketing capabilities, check out our Platform page or drop us a line at contact@movableink.com.

 

 

Internet Retailer: Finish Line Saw 80% Higher Click-Through Rates Using Movable Ink

Screen Shot 2013-06-20 at 6.26.52 PM

A new article by Internet Retailer gives an inside-look into how Finish Line achieved an 80% increase in click-through rates on its “March Madness” Final Four email campaign earlier this year by using Movable Ink.

Aaron Buchanan, Email Marketing Manager for Finish Line, describes how the retailer used our Agile Email Marketing platform to determine which of the Final Four colleges each customer was closest to at the precise time of email open, and show images of apparel products specific to that nearby school.

In addition to advanced geo-targeting, Finish Line also uses Movable Ink to embed live video in email campaigns.

Buchanan noted that Movable Ink “pays for itself several times over each month.”

Read the full article on InternetRetailer.com or download the Finish Line case study to learn more.

Entrepreneur.com Video Highlights Movable Ink’s Impact on Agile Marketing

Delivering the right message, to the right person, in the right place, at the right time is no longer a “nice-to-have.” This video by Entrepreneur.com (view above, or click here to read more on Entrepreneur.com) highlights three entrepreneurs that are making this mission achievable for marketers, including our own Co-Founder and CEO, Vivek Sharma. Here, Vivek explains how Movable Ink’s agile email marketing platform makes it not only possible, but easy, for marketers to build highly relevant campaigns that are more engaging to consumers.

Want to learn more? Check out our Platform page, or download “The Inkredible Five” to see examples of agile email marketing in action from five leading consumer brands.

Vivek Sharma, Co-Founder and CEO of Movable Ink, featured in “Pulse of the Alley” article

Screen Shot 2013-05-16 at 7.03.08 PM

Vivek Sharma, Co-Founder and CEO of Movable Ink, spoke with AlleyWatch about our recently-announced $11 million Series B funding round. The new funding will enable Movable Ink to accelerate our aggressive growth, expand our global footprint, and further develop our platform to meet the increasing demand for agile email marketing solutions.

Below is an excerpt from Vivek’s interview with AlleyWatch. You can read the full Q&A here.

What was the funding process like working with some notable investors?
Far easier than raising our first $50,000! A seed round is a bigger leap of faith for an investor.  B rounds require real traction, a great team, and multiple signals that a company can become a category leader. We also learned a lot about running an effective and streamlined fundraising process.  You want to find the people that will be great partners to the company. We are delighted to be working with the team at Intel Capital.

For more of Vivek’s thoughts on what the new round of funding means for Movable Ink’s customers and the future of agile email marketing, read his post on the Movable Ink Blog. If interested in reading more coverage of the funding, check out the articles in Business Insider, TechCrunch, and PandoDaily.