Category Archives: Off Topic

Inbox Love Exclusive Look At Inbox by Gmail

Inbox by Gmail

Yesterday at the 2014 Inbox Love conference we got an exclusive demo of Google’s New Inbox by Gmail app. Inbox is Google’s new application for desktop and mobile devices that was released last week. Shalini Agarwal, Senior Product Manager, Gmail Inbox, shared what Inbox is all about at Inbox Love, as well as some valuable insight into the Gmail teams thinking on the future of email clients. She stressed that Inbox’s development will be driven by user feedback and that Google wants it to become a major platform for organizing communications and daily life. To add on, Agarwal confirmed that Gmail and Inbox will continue to be developed separately, and hinted that at some point in the future the features from Inbox may start to merge with Gmail.

So with that, let’s dive in to some of the key points to get ready for Gmail Inbox. Inbox was created on the tenant that inbox placement and relevancy was more important than the time an email was sent at. Agarwal commented several times that “email starts with the user and we built Inbox with the end user in mind.”

The Gmail Team tried to make an easier way to organize and manage email with Inbox. It starts to bring some of Google’s search engine DNA into email as well (although this wasn’t stated outright). When you search for “Puppies” on the Internet, you don’t get the last thing some random person posted about “Puppies.” You get a categorically scored page that matches the search term. With its new management and organization features, Inbox puts a further burden on marketers to send relevant email, instead of potential junk or spam mail. It also opens up new content opportunities that marketers can use to their advantage.

Agarwal pointed out several key features that really make Inbox stand out as a go to option for email.

Highlights: I thought this was one of the better features of Inbox. “Highlights” lets you see message content, including images and videos, right from the main inbox screen. When you hover over a message, you can swipe across the screen to see the messages content. This capability, like Grid View, represents an opportunity for marketers to make an impact by surfacing highly engaging content that their subscribers can digest and engage with quickly.

Bundles: The “Bundles” feature of Inbox let’s users group messages together based on similar content. Today, Gmail has tabs and labels to help do this. When you click on a bundle, it expands the list so you can see all the emails that came in in that category. For example, you could set up a “Travel Bundle” and have all your flight, hotel, and rental car info available to you in the same place.

Inbox Bundles & Highlights

This is an example of a Travel Bundle that is showing Highlights. It is taken right from the main Inbox by Gmail Screen.

Snooze: Just like it sounds like, Snooze lets you hit the pause button on emails and set a reminder to look at it again. Swipe the message to the side and it automatically brings up a window to set a reminder time, or a later date. You can also send the message to the trash too.

Inbox Snooze

Swipe the message to the left and a “Snooze” button appears. Then set a reminder for you to view the email again in Inbox by Gmail.

Reminders & Assist: This is a neat little feature built into Inbox. You can create “Reminders” within Inbox, and its “Assist” feature will automatically attach other useful information to the message, such as an email, address, phone number, and hours of operation. With Reminders, users can essentially create a virtual to-do list. With a simple click, for example, you can create a Reminder to set up a dinner reservation, or call your boss on an important topic.

Pin: How many of you have tried to save an email for later? Some life hacks for this have included marking a message unread, putting it in a folder, flagging it, or changing the sort order of your email. Inbox has a decent solution for this problem. The “Pin” feature let’s you “Pin” an email to the top of the inbox. There is a toggle at the top right that lets you show pinned messages only when it’s flipped on. Never lose key emails again, just “Pin” them.

Inbox Pin & Assist

This is a screenshot from the “Pin” page of Inbox by Gmail. Emails that were pinned end up here, saved at the top of the inbox for easy access. These emails also display the “Assist” feature showing relevant information in the “Highlights” pane and when they are opened too.

Overall, Gmail Inbox is a big change from the traditional email client but it’s on to something. We’ll post updates and tricks for Inbox as we learn more as well. The only way to get Inbox by Gmail today is through an invite from a current Inbox user or by emailing inbox@google.com to request an invitation.  If you have questions or if we can help, shoot us a note at contact@movableink.com.

Introducing Movable Pink!

Movable Pink Est. 2014

We are excited to announce Movable Pink!  This Spring we officially launched Movable Pink, the women’s employee network here at Movable Ink.  Last Wednesday we took Movable Pink public with the first external event, in the form of a networking cocktail party for women in Digital Media and Tech. – check out the pictures and recap here: www.MovablePink.com.

Stay tuned for more information on future Movable Pink events and great updates on this new blog.

The Movable Pink Team

Reduce the noise! Create engaging one-to-one experiences across channels.

With so much ‘marketing noise’ in the world today, it is hard for brands (or anyone) to clearly get their message across. Competing voices bombard consumers across digital channels in the hope that they’ll respond. It’s all too common to see different departments (web, email and social) set up in silos, unintentionally competing with each other, instead of working to form synergies to increase sales. As a result, hard working marketers, rather than drawing in focus around a single message, are inadvertently multiplying noise with mixed messages, distracting buyers from their ultimate goal – buying.

It is because of this, that marketers need to have a single, simple and consistent message that they project throughout all of their digital marketing channels. They need to leverage content from one channel into the others to ensure that they aren’t adding to the noise, but are cutting through it.

Movable Ink’s Web-Crop technology allows marketers to do just that, creating dynamic one-to-one experiences between the web and email. Web-Crops stream content from a company’s website right into email in real-time, not only making the message dynamic, but ensuring it delivers a consistent brand voice and experience. The selected content populates when an email is opened and can be refreshed based on a fully adjustable cache time.

Here are a few examples of companies who are streaming content from their website right into their emails.

7 For All Mankind (pictured below left) uses Web-Crops to ensure that inventory and prices on their website always match what their customers see in email, regardless of when a recipient opened it. The Wall Street Journal (below center) and Fortune magazine (below right), both financial news powerhouses, use Web-Crops to pull recently published stories into their email to increase subscriber engagement.

Seven For All Mankind Web-Crop      Wall Street Journal Web CropFortune Mag Web Crop

Movable Ink can create one-to-one social experiences in email through Twitter and Instagram too. In the same example above, Fortune streamed their Twitter feed into the message via Movable Ink. Their goal was to encourage sharing and participation by linking the conversation happening on social media directly to their email.

Pulling in content from other channels such as the web, Twitter or Instagram not only helps to create one-to-one experiences among different channels, but also helps with productivity. Marketers do not have to spend time creating different content for different channels anymore. They can cut through the noise with rich experiences in email through Web-Crop and social media pull-ins, leveraging what’s already been created and published on their web properties.

To learn more about how you can stream live content from your website or social properties into email, click here or contact us at contact@movableink.com.

 

Off Topic: Oracle Acquires Responsys

Oracke at Delphi

Earlier today, Oracle announced that it entered into an agreement to acquire Responsys in a deal worth nearly $1.5 billion.  Predictably — no pun intended (maybe) — this set off some classic Movable Ink geek banter:

  • Vivek Sharma, CEO: I called it! http://www.cnbc.com/id/101289244
  • Jordan Cohen, VP of Marketing: It took an Oracle to call that one.
  • Vince PeGan, Sr. Account Manager: Great Responsys, Jordan!
  • Adam Stambleck, VP of Client Experience: Seeing the news this morning, put a big Springer in my step.
  • Vivek Sharma: I have been gifted with ESP to make calls like that.

Huge congrats to our friends at Responsys!

-The Movable Ink Team

Let’s Make This Holiday Season Inkredible: Help Movable Ink Support Meals on Wheels

Movable Ink Wishing You an Inkredible Holiday Season

Together, we can make an impact this season. For every tweet shared using the button below, Movable Ink will donate $1 to Meals on Wheels to help bring warm meals to those in need for the holidays.

Click below to help us reach our $500 goal, and check back on this post to see our real-time progress. Thank you for your support, and Happy Holidays!

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HAPPY HOLIDAYS!

Off Topic: The [Mis]pronunciation of “GIF”

An innocent email forwarded by one of our Sales Directors, Chris Tucker, set off a chain of unfortunate reply-alls. Chris shared an article that made him come to the shocking realization that he’s been mispronouncing “GIF” (the acronym for Graphics Interchange Format) all his life, which caused him to react as follows:

dramatic chipmunk

Below is the geeky office banter that ensued:

Michael Nutt, Co-Founder and CTO: “GIF” as in “gift” forever!
Vince PeGan, Customer Success Manager: GIF for life, no peanut butter.
Alison Lindland, Customer Success Manager: Just don’t look a GIF horse in the mouth.
Vivek Sharma, Co-Founder and CEO: Ok, ok… enough. GIF me a break, I’m trying to get work done.
Olivier Lauzon, Senior Engineer: This is a GIF that keeps on giffing.
Jason Valdina, VP of Product: Forgif me for asking this, but how do you pronounce “JPG”?
Matthew Potter, VP of UK and EMEA: Never known a bunch of people could get so ‘animated’ over GIFs.