Category Archives: Off Topic

Introducing Movable Pink!

Movable Pink Est. 2014

We are excited to announce Movable Pink!  This Spring we officially launched Movable Pink, the women’s employee network here at Movable Ink.  Last Wednesday we took Movable Pink public with the first external event, in the form of a networking cocktail party for women in Digital Media and Tech. – check out the pictures and recap here: www.MovablePink.com.

Stay tuned for more information on future Movable Pink events and great updates on this new blog.

The Movable Pink Team

Reduce the noise! Create engaging one-to-one experiences across channels.

With so much ‘marketing noise’ in the world today, it is hard for brands (or anyone) to clearly get their message across. Competing voices bombard consumers across digital channels in the hope that they’ll respond. It’s all too common to see different departments (web, email and social) set up in silos, unintentionally competing with each other, instead of working to form synergies to increase sales. As a result, hard working marketers, rather than drawing in focus around a single message, are inadvertently multiplying noise with mixed messages, distracting buyers from their ultimate goal – buying.

It is because of this, that marketers need to have a single, simple and consistent message that they project throughout all of their digital marketing channels. They need to leverage content from one channel into the others to ensure that they aren’t adding to the noise, but are cutting through it.

Movable Ink’s Web-Crop technology allows marketers to do just that, creating dynamic one-to-one experiences between the web and email. Web-Crops stream content from a company’s website right into email in real-time, not only making the message dynamic, but ensuring it delivers a consistent brand voice and experience. The selected content populates when an email is opened and can be refreshed based on a fully adjustable cache time.

Here are a few examples of companies who are streaming content from their website right into their emails.

7 For All Mankind (pictured below left) uses Web-Crops to ensure that inventory and prices on their website always match what their customers see in email, regardless of when a recipient opened it. The Wall Street Journal (below center) and Fortune magazine (below right), both financial news powerhouses, use Web-Crops to pull recently published stories into their email to increase subscriber engagement.

Seven For All Mankind Web-Crop      Wall Street Journal Web CropFortune Mag Web Crop

Movable Ink can create one-to-one social experiences in email through Twitter and Instagram too. In the same example above, Fortune streamed their Twitter feed into the message via Movable Ink. Their goal was to encourage sharing and participation by linking the conversation happening on social media directly to their email.

Pulling in content from other channels such as the web, Twitter or Instagram not only helps to create one-to-one experiences among different channels, but also helps with productivity. Marketers do not have to spend time creating different content for different channels anymore. They can cut through the noise with rich experiences in email through Web-Crop and social media pull-ins, leveraging what’s already been created and published on their web properties.

To learn more about how you can stream live content from your website or social properties into email, click here or contact us at contact@movableink.com.

 

Off Topic: Oracle Acquires Responsys

Oracke at Delphi

Earlier today, Oracle announced that it entered into an agreement to acquire Responsys in a deal worth nearly $1.5 billion.  Predictably — no pun intended (maybe) — this set off some classic Movable Ink geek banter:

  • Vivek Sharma, CEO: I called it! http://www.cnbc.com/id/101289244
  • Jordan Cohen, VP of Marketing: It took an Oracle to call that one.
  • Vince PeGan, Sr. Account Manager: Great Responsys, Jordan!
  • Adam Stambleck, VP of Client Experience: Seeing the news this morning, put a big Springer in my step.
  • Vivek Sharma: I have been gifted with ESP to make calls like that.

Huge congrats to our friends at Responsys!

-The Movable Ink Team

Let’s Make This Holiday Season Inkredible: Help Movable Ink Support Meals on Wheels

Movable Ink Wishing You an Inkredible Holiday Season

Together, we can make an impact this season. For every tweet shared using the button below, Movable Ink will donate $1 to Meals on Wheels to help bring warm meals to those in need for the holidays.

Click below to help us reach our $500 goal, and check back on this post to see our real-time progress. Thank you for your support, and Happy Holidays!

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Our email subscribers are checking our fundraising progress in real-time in their inboxes.
Subscribe to our newsletter list to stay in touch and see future Movable Ink magic!

HAPPY HOLIDAYS!

Off Topic: The [Mis]pronunciation of “GIF”

An innocent email forwarded by one of our Sales Directors, Chris Tucker, set off a chain of unfortunate reply-alls. Chris shared an article that made him come to the shocking realization that he’s been mispronouncing “GIF” (the acronym for Graphics Interchange Format) all his life, which caused him to react as follows:

dramatic chipmunk

Below is the geeky office banter that ensued:

Michael Nutt, Co-Founder and CTO: “GIF” as in “gift” forever!
Vince PeGan, Customer Success Manager: GIF for life, no peanut butter.
Alison Lindland, Customer Success Manager: Just don’t look a GIF horse in the mouth.
Vivek Sharma, Co-Founder and CEO: Ok, ok… enough. GIF me a break, I’m trying to get work done.
Olivier Lauzon, Senior Engineer: This is a GIF that keeps on giffing.
Jason Valdina, VP of Product: Forgif me for asking this, but how do you pronounce “JPG”?
Matthew Potter, VP of UK and EMEA: Never known a bunch of people could get so ‘animated’ over GIFs.