Category Archives: Movable Ink News

Apple Pay + Email: Reducing the friction to purchase

Apple Pay Image Via Mashable

Yesterday Apple announced that Apple Pay will arrive on Monday October 20th along with the iOS 8.1 update. This is exciting for marketers and further puts an emphasis on the ever-growing importance of mobile. With Apple Pay, consumers can complete purchases by simply scanning their finger on their iPhone (6 or 6 Plus) or iPad (Air 2 or Mini 3). It’s being championed as the solution that will start the consumer shift to mobile payments. But what does that mean for you, especially for your email program?

We’ve cooked up some potential email Apple Pay integration ideas that could be possible through agileEMAIL when iOS 8.1 is released on Monday. With agileEMAIL, you can target by operating system and optimize content for the device it’s read on. These are key capabilities when driving usage of a new mobile payments solution.

1. Use Email To Drive Participation with Apple Pay.

There’s a land rush now to be the first payment provider in Passbook. When a subscriber running iOS 8 opens up an email, target them with a message to add a payment method to use with Apple Pay. Deep link from the message right into Apple’s Passbook where the subscriber can scan in their credit or debit card using the iPhone’s or iPad’s camera.

2. Click To Buy Buttons In Email

Fewer clicks and less data entry mean more purchases. Click to purchase buttons aren’t new in email, but now you can link your emails to Apple Pay and remove steps on the path to conversion. After clicking in an email, take the consumer right to the shopping cart or straight to the checkout page where they can use Apple Pay. Working towards this will reduce clicks and abandonments on mobile.

3. Geo-Target Subscribers Near Stores That Accept Apple Pay

iPhone 6 and 6 Plus users can take advantage of Near Field Communication (NFC) to use Apple Pay to complete their purchase at the store, rather than pulling out their credit card to swipe. Use agileEMAIL to geo-target consumers, displaying local maps or lists of nearby locations that accept Apple Pay. You can even provide a coupon to add to Passbook to redeem in stores that accept it. This can be a highly engaging way to capture that user and drive clicks to bricks.

On Monday when Apple Pay launches, keep in mind that not all iOS 8 users will be able to use it. Plan your campaigns accordingly. We know this much though – demand for devices that support Apple Pay is high. Over 10 million iPhone 6 and 6 Plus units were sold on the first weekend these devices were available and by the end of the year they’ll be sold in 115 countries. Furthermore – the iPad Air 2 and iPad Mini 3 launch alongside iOS 8.1 on Monday. Apple Pay has the potential to be a huge hit.

Click here for a demonstration of how agileEMAIL will help you take advantage of Apple Pay.  If you have any questions, we’re glad to help.  Contact us anytime at contact@movableink.com.

How Recent Gmail Changes Impact Mobile Deep Linking In Chrome

mobileoptimizerLast week, we hosted the latest in our series of agileEMAIL tutorial webinars, this one on integrating social media features like live Twitter feeds and deep linking into mobile apps. Deep linking is a powerful way to drive subscribers to your various social channels, and we’d like to fill you in on some recent updates Google has made to Chrome that affect how deep linking works on Android devices.

First, if you’re directing Android users to a mobile app in your emails but they don’t have the app installed, users are now directed to the app’s download page on Google Play; this means that they can’t be taken to a default URL that you specify. In addition, when you’re setting up deep linking for Android, you must now use an app link scheme called an Android intent, which requires you to specify the package that’s associated with the app (for more information on this, see App link structures for mobile deep linking and Deep linking into Android apps on our Support Center).

To accommodate these changes, we’ve updated agileEMAIL to fully support the new app link scheme required for Android.  If you have specific questions about this, please each out to your Client Experience team directly, or contact us at support@movableink.com.

For more information, please send an email to us at contact@movableink.com.

Introducing Movable Pink!

Movable Pink Est. 2014

We are excited to announce Movable Pink!  This Spring we officially launched Movable Pink, the women’s employee network here at Movable Ink.  Last Wednesday we took Movable Pink public with the first external event, in the form of a networking cocktail party for women in Digital Media and Tech. – check out the pictures and recap here: www.MovablePink.com.

Stay tuned for more information on future Movable Pink events and great updates on this new blog.

The Movable Pink Team

The Future of Live Email: Agility In Action

Screen Shot 2014-07-22 at 1.20.06 PMWe’re going on the road and headed for the 2014 Experian Client Summit this week!  The focus of the conference this year is to deliver strategies for engaging today’s hyperconnected consumer through relatable, memorable and sharable customer experiences. Speakers will have a chance to tell their story and how they are addressing some of the new challenges in an “always-on” world.

Movable Ink was selected to host a session on the advances made in email and how retailers, brands, and agencies are addressing them in the real world today.  On Thursday July 24, 2014 at 2:30 pm, our CEO Vivek Sharma will take the stage to host “The future of live email: Agility in action.”  Speakers from Bass Pro Shops and The Finish Line will share how they are bringing life back to the inbox while solving some classic targeting, segmentation, personalization, and cross-channel issues that faced them while creating and executing campaigns.  This session is geared toward sharing their story, and showing how you too can optimize your emails after you click send.

The future of live email: Agility in action

Featured Speakers: 
Vivek Sharma, CEO, Movable Ink
Aaron Buchanan, Email Marketing Manager, Finish Line
Todd Jones, Manager of eCommerce, Bass Pro Shops 

2014 Experian Client Summit, Las Vegas, NV
Thursday July 24, 2014
2:30 pm pt

We would love to see you there!  If you are attending the show, or if you are in Las Vegas and want to say hello, reach out to us at contact@movableink.com.  The full agenda for the 2014 Experian Client Summit can be found here.

 

Hello Inkbrush!

Hello Inkbrush!

Back in January we announced the acquisition of Mailrox and now there’s some exciting news to share about what’s been happening since then.  Mailrox is a cost effective web based email design solution that allows marketers to easily turn graphic designs into fully coded HTML email marketing messages. In the last few months, we have been hard at work integrating Mailrox into agileEMAIL’s Workflow to further enhance the development, content, and relevancy of email. Vast improvements to the interface have been made and now it’s even easier to send emails that sense and respond to consumers in real-time (letting you truly market in the moment).

Today, we are ready to release a new and improved version to the world. Mailrox.com is becoming Inkbrush.com and it launches this afternoon!  Inkbrush.com will maintain all the great and intuitive aspects users have come to know from Mailrox.  It will continue to be a web based email design and coding solution, with one small twist. It’s free to try! You get up to 3 free email templates each month, and can upgrade to agileEMAIL at any time.  We’ve even enhanced Inkbrush with:

-A massively improved UI
-Edge detection for precise slicing
-PSD file upload and transfer of slices
-Support for email versioning
-Easier export of bulletproof HTML to your email service provider
-A brand new support forum

In the January announcement, our CEO Vivek Sharma said “Thousands of email marketers, designers, agencies, and developers have already used Mailrox to spend less time coding and more time being creative, and we are thrilled to add this simple but powerful technology to our portfolio.” We are making the most of the enhanced technology and are excited to launch Inkbrush.com, officially capping off the integration of Mailrox into Movable Ink. All Mailrox account data and logins will seamlessly work and be available on Inkbrush.com as soon as it goes live.

So please join us in saying “Hello Inkbrush!” and visit www.Inkbrush.com for your email design needs.

Screen Shot 2014-07-11 at 10.00.29 AM

This is a big milestone marker in the evolution of email marketing. To read the full announcement press release click here.  We are excited to hear what you think, please send us your questions, comments, and thoughts at contact@movableink.com.  We are glad to help out!

Email Works…But We Can Do Better

The Case For Better Email

These are exciting times for digital marketing. The rules of the game are changing, giving marketers more agility, and our customers have a higher expectation of us because of it. They want better, more engaging experiences with your company no matter if they are in the store, or using their computer or phone to browse your website, read email, or surf the web. The “connected consumer” wants you to know them and cater to them, but also wants to strike a balance between what you know about them and making it personal for them. A lot of advancements have been made in website and advertising technology to take advantage of behavioral targeting and such, but what about email?

Email is the only channel where consumers raise their hand and say “yes, please market to me.” But only one in five will open promotional email. What gives? We know that when we send more email, we make more money. But is that the answer? According to the 2013 edition of an annual consumer insights study conducted by the e-tailing group, only 22% of consumers are willing to be contacted by email more than four times during the month after visiting your site. Yet 74% say they want to receive email during that time. In April 2014, Redshift Research discovered that 39% of consumers will opt-out if they are sent email too frequently. Yikes!

Keep sending email, but it’s time to send better messages. Email needs to adapt and respond to what is happening in the moment, where a consumer is, and what device they are on. The same e-tailing group study shows that that 3 out of 4 consumers want to receive personalized messages that do just that, and not just in newsletters, but across the buying lifecycle, especially in abandonment and transactional email. This notion is further supported by Harris Interactive’s 2014 work that shows that 81% of US Consumers shop more frequently in the store and online as a result of targeted emails. The answer is to strike a good balance between what you want to say and how often you want to say it.

Email Tactics Used By Marketing Professionals Worldwide Feb 2014

It’s clear that consumers want “better email” from you.  How can you provide it? eMarketer recently released the top email marketing tactics used today in our industry. Over the next few weeks, we will provide you new and innovative ways to address them including content development, real-time testing and targeting, social integrations, mobile optimization, streaming live content into email, and overall creating better email at scale. Keep coming back to the Movable Ink blog to learn more about how you can market in the moment, keep email fresh by responding in real-time to your consumer, and ultimately drive more sales throughout the year.

 

Movable Ink Enables Marketers to Optimize Email Campaigns for Gmail’s New Promotions Folder “Grid View”

VisualPromotionsTab

Movable Ink today announced the industry’s first solution for boosting open rates in Gmail’s new Promotions tab “grid view”.  New features within the agileEMAIL platform will enable marketers to auto-optimize and personalize featured images on every open of the Promotions tab with the visual grid view enabled, resulting in higher open rates and more conversion opportunities.

Key features include:

  • Automated A/B testing. Test multiple versions of featured grid view images on the fly, and automatically set campaigns to display the best performing images to the majority of recipients.
  • Image personalization. Include a recipient’s name, birthday, anniversary, or other personalized content into the featured image to make messages stand out from other promotional emails. (This information cannot be viewed in grid view images as plain system text – it must be embedded in the image itself).
  • Contextually relevant content. Display featured images that are contextually relevant to a recipient’s time, location, device, or local weather conditions.
  • Countdown clocks. Display time remaining to take advantage of special sales.

Gmail’s elegant new ‘grid view’ format presents email marketers with an unprecedented opportunity to engage with recipients, and the new features we are announcing today will give them the ability to move the needle on boosting open rates in a way that was never before possible!

To learn more about Movable Ink’s agileEMAIL platform and our new Gmail grid view optimization capabilities, visit www.movableink.com/request-demo.

The Future of Email Marketing: agileEMAIL

agileEMAIL by Movable Ink email marketing platform

On Monday, we officially announced agileEMAIL, our game-changing email marketing platform. You can read about agileEMAIL here in TechCrunch from the industry experts or download our one-page overview here.

We’re also pleased to offer our fans and industry insiders the chance to join our CEO, Vivek Sharma, and VP of Marketing, Jordan Cohen, in a webinar that will demo the new agileEMAIL platform live. We truly hope you can join us for the launch webinar this coming Wednesday, March 19th, from 1:00 – 2:00 PM EDT.

Here are some additional details about what you’ll see Vivek and Jordan demo on Wednesday:
  • Workflow tools that allow you to spend more time being creative and less time with tedious tasks (convert image into bulletproof HTML in minutes!)
  • The ability to embed personalized content that updates in real-time
  • Advanced testing, targeting, and optimization capabilities that will take your campaigns to whole new levels
  • Enhanced insights and analytics

We’re pumped to share the news about agileEMAIL and looking forward to showing you how it works! Stay tuned!

Movable Ink Opens London Office

Movable Ink London office

Movable Ink’s new London office. Source: Gilmoora House

Today we announced the opening of our new office in London!

Investment in email marketing continues to grow at a rapid pace in the UK and Europe, and we have seen increasing demand in the region for Agile Email Marketing technology and services. According to Econsultancy, the UK market for email marketing platforms and services alone was worth an estimated £495 million by the end of 2013, and has been growing at 13 percent year-over-year.

The new office is located at Gilmoora House, 57-61 Mortimer St, London, W1W 8HS and establishes a base for us in Europe to better serve European marketing leaders. If you’re in the neighborhood, please stop by and say hello!

Movable Ink Strengthens Technology Portfolio and Development Team with Acquisitions of Mailrox and Eastmedia

Movable Ink acquires Mailrox and EastmediaWe’re excited to announce our recent acquisitions of technology company, Mailrox, and the digital product studio, Eastmedia. The acquisitions were completed as two separate transactions in the fourth quarter of 2013 and serve to bolster Movable Ink’s technology portfolio and development team.

Mailrox, which allows marketers to easily turn graphic designs into email marketing messages, will be added to Movable Ink’s powerful portfolio of agile email marketing solutions. The London-based company was launched in 2011 and is used by marketers around the globe to quickly create HTML emails in an intuitive, cost-effective and streamlined manner.

“Thousands of email marketers, designers, agencies, and developers have already used Mailrox to spend less time coding and more time being creative, and we are thrilled to add this simple but powerful technology to our portfolio,” said Vivek Sharma, Co-Founder and Chief Executive Officer of Movable Ink.

Eastmedia is a digital product studio with strong focus on user experience design and product development. The company, which was founded in 1999, has worked with leading brands including Dish Networks, ESPN and LinkedIn.

“Eastmedia is one of the best software design and development studios in New York City,” Sharma continued. “Having this incredibly talented team of developers on board adds velocity and creativity to our product development efforts, positioning our company for further growth and innovation.”

Full press release is available here. Welcome to the Movable Ink family, Mailrox and Eastmedia!