Category Archives: Emails We Love

Emails We Love: Lee Jeans National Denim Day with Live Tweets

Lee Jeans emailOn Friday, October 4, Lee Jeans will partner with the American Cancer Society to celebrate Lee National Denim Day. On this day, supporters are encouraged to wear jeans to work in exchange for a $5 donation to the cause.

The email seen here, sent by Lee Jeans, accomplishes three things very well:
1. Strengthens awareness of Lee National Denim Day

We love this email because it successfully educates recipients on the goal of the movement, offers clear ways to get involved, and simultaneously creates excitement about the taking part in the initiative.

 

Emails We Love: Finish Line (Real-Time Local Map and Discount Barcodes)

Finish Line - Local Maps and Discount Barcodes

Click image to enlarge.

Finish Line used real-time geo-targeting in this agile email marketing campaign to show each recipient a map of the nearest retail store. Since the map is based on each recipient’s current location at the moment of email open, the email is always relevant and highly personalized.

By including barcodes in this email’s template, Finish Line made it even easier for mobile consumers to take advantage of available discounts when in-store.

To see more “Emails We Love,” check out our Pinterest page. Questions? Reach out to us at contact@movableink.com or 1-800-270-6033.

Emails We Love: ESPN’s ESPYS Awards

The email included live tweets from fans who used the #ESPYSBestTeam hashtag. (Click image to view full-size.)

Over 2 million sports fans tuned in to ESPN last week to watch The ESPYS, an annual awards show that recognizes excellence in sports performance. In advance of the show, ESPN launched this engaging agile email marketing campaign to encourage fans to vote for the best team. The email shown here was sent to a segment of subscribers who had previously identified the Miami Heat as their favorite team.

The email included live social media chatter from fans who used the #ESPYSBestTeam hashtag on Twitter, updated in real-time. A pre-populated tweet with the #ESPYSBestTeam hashtag was launched when a recipient clicked within the body of the email. If the email was opened on a mobile device and the Twitter app was detected as installed, the pre-populated tweet loaded directly within the Twitter app itself versus on a default mobile browser. Learn more about deep linking in mobile email here.

Once the awards were announced, the live tweets section of the email changed to reveal a summary of the winning athletes and teams (if you’re curious, the Miami Heat took home the ESPY for the best team).

Check out more examples of social emails on our Pinterest page.

Emails We Love: TV Land’s “Hot in Cleveland” Live Season Premiere

Hot In Cleveland

TV Land created this highly-engaging email to promote the season premiere of “Hot in Cleveland,” a sitcom starring Betty White, using Movable Ink’s agile email marketing platform.  Here are 5 reasons why we love this email:

  1. Live show using live content. The first episode of the new season of “Hot in Cleveland” was aired live. By creating an email using live content, TV Land successfully added to the real-time nature of the season premiere.
  2. Streaming countdown clock showed the days, hours, minutes, and seconds left until the show started.
  3. Deep link to Twitter app on mobile allowed fans to wish the cast well before the live show with a pre-populated tweet.
  4. Live stream of latest tweets showed the real-time social chatter that included the #HOTLive hashtag.
  5. Embedded video of the “Hot in Cleveland” cast played directly within the inbox, with no need to launch an external media player or web browser.

For more examples of engaging emails, check out other Emails We Love. Questions? Reach out to us at contact@movableink.com.

Emails We Love: Nickelodeon’s Sam & Cat Premiere

Nickelodeon Countdown Clock

Nickelodeon used a live countdown clock in this email to build up anticipation for the new series, Sam & Cat. The clock showed the hours, minutes, and seconds remaining until the premiere. After the premiere started, the digits transformed to animated, flashing zeros.

For more “Emails We Love,” check out our Pinterest page. Questions? Reach out to us at contact@movableink.com.

Emails We Love: Hyatt Reservation Reminder

Real Time header
Display images to show your real-time weather forecast

Hyatt together with pinkUsing Movable Ink’s agile email marketing platform, Hyatt added a real-time weather forecast into reservation reminder emails. For example, the email to the left (click to view full-size) was sent from the Hyatt Regency Chicago to upcoming hotel guests and contained the 7-day forecast for Chicago that you see above, in addition to itinerary details.

By including weather information in the reservation reminder email, Hyatt not only helped their guests pack accordingly, but simultaneously demonstrated a high level of customer service before guests even stepped foot on the hotel property.

With Movable Ink, it’s also possible to show a real-time weather forecast based on the email recipient’s current location at the time of open, rather than a pre-specified location. Click here to see an example of personalized weather targeting in an email from Seamless.

Questions? Email us at contact@movableink.com.

Emails We Love: Seamless (Weather targeting)

Seamless Weather

This email promotion from Seamless included a 3-day weather forecast at the bottom, targeted for each recipient’s location at the time of open. On days that showed rain or thunderstorms, the creative beneath the forecast read: “Don’t get drenched. Order in!”

Click image to the left to view full-size.

 

A look inside Comedy Central’s Inside Amy Schumer email

Get Inside Amy Schumer w pink

Last week, Comedy Central launched an innovative agile email as part of the overall promotional campaign for the cable network’s new series, Inside Amy Schumer.

The email, shown to the left with live content highlighted in pink, was sent in advance of the premiere and included live tweets from Amy, as well as an embedded video of the show’s trailer. To learn more about this email, I spoke with Vince PeGan from our Customer Success team who collaborated with Comedy Central to create this campaign.

Brooke Burdge, Marketing Manager: What was the main goal of this email campaign?

Vince PeGan, Customer Success Manager: Comedy Central wanted to encourage viewers to tune-in to the premiere of Inside Amy Schumer. To do this, they incorporated a video teaser of the show and a live Twitter feed of Amy Schumer’s tweets.

BB: What do you think adding the latest tweet from Amy Schumer into the email helped accomplish?

VP: Adding the latest live tweets informed fans Amy that was live-tweeting during the show’s premiere. It also gave fans a glimpse into Amy’s personality and humor while as she interacted with fans. Social is a real-time activity. If you want to engage more subscribers in these conversations, showing live tweets is the best way to get participation.

BB: What do you see as the biggest advantage to having video, like the show’s trailer, play directly within the email, rather than alternative ways to share video content?

VP: The biggest advantage is how this significantly simplifies the experience for the user. The video can play immediately within the email itself instead of opening in a browser. The video will optimize based on the user’s email client, allowing the viewer to see the best possible experience—whether it’s video, an animated GIF, or a static image.

BB: What do you think is the biggest takeaway from this campaign?

VP: This campaign is a perfect example of how email has the power to successfully integrate with other marketing channels. When you integrate social media and video with email, this significantly improves the subscriber experience.

 

Thanks, Vince! To learn more about the benefits of agile email marketing, check out the Movable Ink platform or contact us directly.