Real-time email marketing company Movable Ink recently launched a service that could dynamically change emails after they have been sent out. The technology can change emails based on time of open, recipient’s current location, social cues, fast-moving inventory, and more, and works across all email clients (Gmail, Outlook, iPhone, Yahoo, etc.)
Interactive Email: 6 tactics to leverage the influence of social reinforcement
Vivek Sharma, founder, Moveable Ink, pointed out that people interact with email campaigns alone, unlike with social media. If the content piques the recipients’ interests, they typically won’t consult anyone, but rather click on the offer to find out more.
Sharma said, “If you can add social signals, they can act as really persuasive elements inside traditional email campaigns.“
You’ve been adding live content to your emails. You may be using Web Crop App to capture live content from a dynamic web page. You generally set up a default landing page URL. Imagine you are cropping a page that has three trending products that are changing throughout the day based on inventory levels. The current version of Web Crop puts you on the same landing page (e.g “http://mystore.com/hot-products”) every time the link is clicked.
Your content is changing dynamically. Why can’t we make the target link equally dynamic? You can with a little known feature! Within your dynamic page simply set an “id” tag to “mi_dynamic_link” for the links you want to change. Here’s an example:
<a href="http://mystore.com/hot-products-10-am" id="mi_dynamic_link">3 Hottest Products at 10:00 am!</a>
The id tag tells Web Crop that we should pick up the latest link in the “href” section and associate it with the dynamic image that has been rendered. With this in place every time we capture new web content we’ll make sure to deep link it to the appropriate product page on your website. Check it out below! (reload this email to see the product and the link change dynamically)
Come see us at Under the Radar November 10, 2011!
Movable Ink is proud to have been selected to present at this year’s Under the Radar Conference in Silicon Valley! Out of over 500-companies, we were selected to hit the stage and bowl over the judges with what we are doing.
We would love to see the audience filled with our supporters (there’s an audience voting portion!).
We will also premiering a major new release of Movable Ink that will change your view on what is possible within email!
The organizers have given us a discount link to share:
Register using the Promo code “UTRVIP” and receive $100 off your ticket price.
See you November 10th!
The Movable Ink team is honored to have been included in the Silicon Valley 100 list. We’re also delighted to see that email had such a strong showing on this list. New York is truly leading on email innovation and we’re proud to call this city our home.
Countless Web kids have been asserting the death of e-mail for some time now, but my inbox hardly ever fails to bog me down. Confused? Vivek Sharma, co-founder and CEO if Movable Ink, explains it like this: “E-mail isn’t going away but it should be as real-time as the web.” Accordingly, his solution provides a way to push e-mails that display current information— regardless of the time they’re opened.