On October 7th, the Canadian Radio-television and Telecommunications Commission (CRTC) announced the conclusion of the first investigation under Canada’s Anti-SPAM Legislation (CASL), which was enacted this past July.
After a large number of complaints were made to the SPAM Reporting Center, the CRTC revealed that a server owned by a computer reseller sent millions of SPAM email messages. The commission had the reseller as well as its internet service provider halt all further messaging when this activity was revealed.
The Canadian government has said that it will not bring civil cases before the courts until July 2017. After which, individuals can be fined up to one million dollars and businesses up to ten million for each violation.
For those of you who don’t know CASL requires at the very least implied consent for marketers to send messages to recipients (meaning some sort of prior relationship).
For marketers based outside of Canada this rule applies as well, as it includes marketers who send emails into the territory as well.
It is very important that all senders begin to work towards CASL compliance as soon as possible so as to avoid these costly fines.
For more information on CASL, please visit the following page:
For a great comparison between CASL and the more well-known US version of the law, CAN-SPAM, please see a write up by our partner, What Counts below:
As always, we’re here to help. If you have any questions about CAN-SPAM or Canada’s Anti-SPAM Legislation reach out to us at email@example.com.