Texas is the most smartphone friendly state in the country, with over 53% of marketing emails opened on smartphones. WFAA-TV, the ABC affiliate station for the Dallas/Fort Worth metro area, recently shared these findings from our US Consumer Device Preference Report, Q3 2013 in the above TV broadcast.
Do you live in a smartphone state or a desktop state? The chart below gives a look at the top 5 states for smartphone and desktop use, based on the percentage of email opens per device. Download the full report to see a detailed breakdown by state, as well as more device use findings based on Movable Ink’s aggregate email open data from over 100 enterprise B2C brands.
We recently announced the appointment of finance and technology industry veteran, Ali Byrd, as our Chief Financial Officer. In this role, Byrd will assume a key position in the overall management of the company, leading finance and strategic planning efforts and managing investor relationships.
“With more than 100 major brands on our client roster and a headcount that has tripled in the past year, our company is growing at an incredible pace,” said Vivek Sharma, Co-Founder and CEO of Movable Ink. “Ali brings a balance of finance, technology and business development experience to our executive team, and will be an invaluable resource as we continue to revolutionize the email marketing space and grow as a company.”
Mr. Byrd has nearly 20 years of experience in technology, corporate development and finance. Prior to joining Movable Ink, Byrd served as Senior Vice President at SecondMarket, where he was responsible for the origination and execution of secondary transactions in the U.S. and Europe. Previous to his role at SecondMarket, Byrd was a Vice President at LimeWire, where he drove monetization of the company’s user base and helped lead the company’s expansion into the paid digital music market. Earlier in his career, Byrd was an investment banker at Lehman Brothers and before that, he spent nearly a decade at Microsoft.
“I believe that Movable Ink’s technology is unmatched in the marketplace, and as brands continue to seek new ways to break through the inbox clutter, we have a tremendous opportunity ahead of us,” said Byrd. “I couldn’t be more excited to be part of this team, and to help this innovative company continue to grow.”
This creative Cyber Monday campaign from RadioShack encouraged subscribers to open the same email at the top of every hour to discover a brand new deal. The featured deal updated automatically within the email so that whenever a subscriber chose to open the message, the latest offer was always displayed. The offers promoted in the email corresponded directly with the hourly deals featured on RadioShack.com.
This year, RadioShack incorporated even more real-time email content and interactive cross-channel functionality to fully amplify the Cyber Monday shopping experience:
A countdown clock animated to show how many minutes and seconds remained until the next big “deal reveal”. The timer automatically reset at the start of each hour.
Subscribers were encouraged to tweet their guesses for the next deal, and RadioShack made it as easy as possible for recipients to participate by deep linking to Twitter with a pre-populated tweet. After clicking on “Tweet Your Guess Now”, a ready-to-send tweet loaded in twitter.com if the email was opened on desktop. If the email recipient was instead using a mobile device, the tweet loaded within the mobile Twitter app.
A live social media feed showed @RadioShack’s latest tweets, which included hints about upcoming deals.
38% more email opens took place on Black Friday as online retailers started the battle for consumers’ inboxes earlier than ever
Black Friday was the biggest day of the year for brand email marketers so far this holiday season, with marketers seeing 38% more email opens than they did on Cyber Monday, according to our research. With competition for consumers’ attention – and wallets – fiercer than ever, brands started their holiday email marketing programs early.
Our study also found substantial differences in the devices used to open email marketing messages throughout the holiday weekend:
Thanksgiving Day was the biggest day for smartphone opens. On Thanksgiving, 59.9 percent of marketing email opens occurred on smartphones; by comparison, 45.5 percent of all marketing email opens in Q3 2013 took place on smartphones. Black Friday was the second biggest smartphone day, with 57.5 percent.
Cyber Monday was the biggest day for desktops. While still beat by smartphone opens (45.5 percent), Cyber Monday showed the strongest showing for desktops, with 40.1 percent of all marketing email opens.
Tablet use surged over the weekend. 19.3 percent of Saturday’s opens and 18.7 percent of Sunday’s took place on iPads and Android-based tablets.
In total, the volume of Movable Ink-powered emails between Black Friday and Cyber Monday increased a whopping 3,085% year-over-year, as leading brands continue to embrace innovative Agile Email Marketing technology and strategies to cut through the clutter of the inbox.
“Black Friday is now officially the biggest day of the year for email marketers,” said Vivek Sharma, Co-Founder and CEO of Movable Ink. “It should come as no surprise that in a controversial year where many leading retailers opened their brick and mortar locations on Thanksgiving Day itself, that they’d be just as aggressive in starting their email marketing sales events ahead of Cyber Monday. The surge in mobile opens should also make marketers take notice – without mobile optimization in place, a lot of money could have been left on the table.”
About Movable Ink’s 2013 Black Friday/Cyber Monday Research: The findings above are based on data collected through Movable Ink’s Agile Email Marketing platform between November 20 and December 2 2013. The data reflects aggregate statistics across Movable Ink’s customer base, which includes more than 100 enterprise B2C marketers from the retail, travel, financial, media, and telecommunications industries. Because determining email opens requires images to load, the percentages for some devices and platforms might be over or underrepresented.
When you check your inbox this Cyber Monday, get ready to discover a few surprises along the way. This holiday season, many of your favorite brands will be using Agile Email Marketing technology to deliver great deals in eye-catching, interactive, and innovative ways that you’ve never seen before.
Check out our infographic below to see the top 5 emails to look out for this coming Cyber Monday.
While visiting San Francisco for Salesforce’s Dreamforce conference last week, our Co-Founder and CEO, Vivek Sharma, had the chance to sit down with Bloomberg West to discuss Movable Ink’s role in propelling the next generation of email marketing. View the full video of Vivek’s interview with Jon Erlichman, Sr. West Coast Correspondent for Bloomberg TV, above, and read on for highlights.
In the interview, Vivek describes how email marketing has slowly evolved over time and traditionally has failed to keep pace with the hyper-relevant and real-time nature of the web. This is no longer the case, as the email marketing industry is rapidly moving toward actuality-based marketing, or what we at Movable Ink describe as “agile email marketing“. Today, over 110 Fortune 1000 brands use Movable Ink to create highly innovative agile email marketing campaigns.
Agile email marketing enables marketers to personalize an email’s content at the precise moment when a subscriber opens the message. Email is now able to sense and respond to where a recipient is, what device is being used, and even the weather outside. Beyond delivering powerfully relevant content, agile email marketers also optimize emails on-the-fly and let the audience decide what offers and content are working more effectively while the campaign is still running.
The 2013 holiday shopping season is already underway, which means we’ve been keeping an eye out to see the creative ideas marketers have dreamt up this year to captivate their email audiences.
One recent holiday email that caught our attention comes from Lilly Pulitzer. By using Agile Email Marketing technology, Lilly Pulitzer included an image in this campaign that when clicked, prompted a pre-populated tweet to open that included the #buymelilly hashtag. The image was also deep-linked so that if the subscriber opened the email on a mobile device with the Twitter app already installed, the tweet would load ready-to-send in the mobile app versus requesting a log-in to Twitter in a web browser. The user’s device was detected at the moment of email open, and the optimal click-through action was also determined in real-time.
We love this email because not only does it unite social media and email together seamlessly, but this approach is a clever way to make it easy for fans of Lilly Pulitzer to share with their networks what’s on their holiday wish lists this year.
Gone are the days of “one-size-fits-all” email marketing. Today’s email marketers are sending campaigns that are fully agile, updated in real-time, and highly personalized. Curious how email marketing has evolved over time? Take a look at our infographic below to find out:
The “Mo Bros” and “Mo Sistas” of Movable Ink are proud to support Movember. Each year during the month of November, men and women join together to raise awareness and funds for men’s health issues as part of the Movember movement.
Since Movember’s inception in 2003, over 3 million people have participated and nearly $150 million was raised in 2012 alone. Movember has helped fund more than 570 programs across the globe in the areas of education and awareness, living with and beyond cancer, prostate and testicular cancer research, and men’s mental health. We’re excited to take part in the movement this year.
Why are the “Mo Bros” of Movable Ink growing moustaches as part of Movember? A moustache sparks conversation, and is a fun way to spread the important message of men’s health with others. The moustache is a catalyst for change, and gives men the opportunity and confidence to learn about and discuss their health more openly. The women on our team, also known as “Mo Sistas”, are championing the Movember movement for men’s health through fundraising efforts.