May 2012
2 posts
NY State Pension Fund invests in NYC tech sector...
New York State Comptroller Thomas P. DiNapoli today toured two New York City tech businesses, Truveris and Movable Ink, which received funding through the New York State Common Retirement Fund’s (Fund) In-State Private Equity Program. The Fund has invested nearly $250 million in New York City companies through the program.
http://www.osc.state.ny.us/press/releases/may12/050912.htm
MarketWatch: Experian CheetahMail and Movable Ink...
“NEW YORK, May 3, 2012 /PRNewswire via COMTEX/ — Experian® CheetahMail®, the leading global technology services provider of integrated email, social, mobile and display marketing, today announced that clients now have the ability to display real-time, streaming content in emails through a preferred agreement with Movable Ink. Movable Ink applications enable marketers to deliver the...
March 2012
4 posts
HackNY Student Hackathon
Over the weekend we presented Movable Ink at the HackNY Student Hackathon. There was a huge turnout (over 300 people) and everyone packed into the lecture hall to hear about APIs from some great startups.
Afterwards the students went to work on a 24-hour non-stop coding session to build interesting products using the APIs, and when the dust settled some really interesting hacks had emerged....
New feature: Fallback images
Today, we launched a new feature to every app called “Fallback”.
In rare situations, an email may not be able to communicate with our servers making your dynamic image assets unavailable. In this scenario, a static fallback image is served instead. The default for every app is a single invisible pixel.
Adding a custom fallback image ensures that an attractive and properly sized...
New Premium App: Geo-targeter
Have you ever wanted to show different email content based on where your customers open an email? With our new Geo-targeter app you can display an image based on the location of the recipient – someone who opens the email in New York can see a different offer than a customer in Ohio.
Simply choose the area you’d like to target (country, state), upload your desired image, and input a landing page...
New Apps: Feed + Social Chatter
We’ve been hard at work building new features that allow users to auto-generate content in a matter of minutes. Here are two new apps that launched today!
Feed: Quickly pull live RSS feeds into your emails. Already sharing updates with customers in your blog? Keep your customers up-to-date by integration that information with your emails. Simply point our app at your blog’s RSS feed to...
February 2012
2 posts
Great Scott! 5 Email & Social Marketing Tips from...
VerticalResponse has a great blog post on futuristic email marketing tips. Real-time cues are powerful ways to engage your recipients. Check it out!
“With the emergence of daily deals and flash sales, time is of the essence. According to the Sherpa panelists, 95% of emails are opened 2 days after they’re actually received! Including visual time cues, like a countdown timer within the body...
Forbes - General Assembly
Forbes magazine recently covered General Assembly, Movable Ink’s home and launchpad. Check out the multi-page panorama in March’s print edition!
http://www.forbes.com/forbes/2012/0312/leaderboard-general-assembly-breeding-place.html
A FOOTBALL toss transfers speaking privileges at Vivek Sharma’s meetings. Sharma, 36, runs Movable Ink, which places live content (like timers that...
December 2011
2 posts
New app: Device Targeter
The people you reach via email live life on the go. What if your email content could adapt to the device someone is using to read it? Device targeting does just that and we’ve made the App a snap to use. How can you use this? 1.) A private sale site could drive people to download their iPhone app 2.) A retailer could create a simple promotional message with a single click call-to-action...
Inc.com: A fresh approach to email marketing
Looking for ways to stand out in a sea of e-mail promotions? A Web-based service called Movable Ink offers several apps that can jazz up e-mails with real-time content. On the Movable Ink site, you can create a countdown timer to encourage customers to take action during a sale. Then, simply copy and paste the provided HTML code into the body of an e-mail. You can also add live posts from your...
November 2011
4 posts
eWeek: 10 Innovative Startups That Rocked the...
On Oct. 10 at the Microsoft campus in Mountain View, Calif., 29 hand-picked startups flew in from all over the world to showcase their wares to an audience of potential customers, partners and investors at Under the Radar. Judges included executives from Intuit, Google, NetSuite, Microsoft, Visa, Qualcomm, Inc.com, Best Buy, American Express, Etsy, Anthem Worldwide, ADP and others. This event was...
InformationWeek: 12 Tech Startups to watch, for...
Personalization now means much more than including a customer or prospect’s name in your marketing communications. The Movable Ink platform enables online marketers to address a growing challenge: How to keep email communications from aging exponentially from the first second they’re sent. The tool adds live, dynamic content to email that changes based on geo-location, social context,...
Techcrunch: Movable Ink launches service to stream...
Real-time email marketing company Movable Ink recently launched a service that could dynamically change emails after they have been sent out. The technology can change emails based on time of open, recipient’s current location, social cues, fast-moving inventory, and more, and works across all email clients (Gmail, Outlook, iPhone, Yahoo, etc.)
...
Marketing Sherpa: Interactive Email
Interactive Email: 6 tactics to leverage the influence of social reinforcement
Vivek Sharma, founder, Moveable Ink, pointed out that people interact with email campaigns alone, unlike with social media. If the content piques the recipients’ interests, they typically won’t consult anyone, but rather click on the offer to find out more. Sharma said, “If you can add social signals, they can...
October 2011
7 posts
New feature: Dynamic linking
You’ve been adding live content to your emails. You may be using Web Crop App to capture live content from a dynamic web page. You generally set up a default landing page URL. Imagine you are cropping a page that has three trending products that are changing throughout the day based on inventory levels. The current version of Web Crop puts you on the same landing page (e.g...
GigaOm: Movable Ink raises $1.3 million for...
http://gigaom.com/2011/10/13/movable-ink-raises-1-3-million-for-real-time-email-marketing/
The Next Web: Movable Ink launches Apps for emails
http://thenextweb.com/apps/2011/10/13/movable-ink-launches-apps-for-email-with-1-3-million-in-funding/
Business Insider: Movable Ink, A Startup That...
http://www.businessinsider.com/movable-ink-raises-1-million-2011-10
AdWeek: Real-time email startup Movable Ink raises...
http://www.adweek.com/news/technology/real-time-email-startup-movable-ink-raises-13m-135759
We're presenting at Under The Radar - Nov. 10,...
Come see us at Under the Radar November 10, 2011!
Movable Ink is proud to have been selected to present at this year’s Under the Radar Conference in Silicon Valley! Out of over 500-companies, we were selected to hit the stage and bowl over the judges with what we are doing.
We would love to see the audience filled with our supporters (there’s an audience voting portion!).
We will...
Silicon Alley 100: Michael Nutt & Vivek Sharma
The Movable Ink team is honored to have been included in the Silicon Valley 100 list. We’re also delighted to see that email had such a strong showing on this list. New York is truly leading on email innovation and we’re proud to call this city our home.
http://www.businessinsider.com/silicon-alley-100-2011#vivek-sharma-and-michael-nutt-94
September 2011
3 posts
CMSWire: Your inbox in real-time
Countless Web kids have been asserting the death of e-mail for some time now, but my inbox hardly ever fails to bog me down. Confused? Vivek Sharma, co-founder and CEO if Movable Ink, explains it like this: “E-mail isn’t going away but it should be as real-time as the web.” Accordingly, his solution provides a way to push e-mails that display current information— regardless of the time...
GigaOm: Movable Ink breathes life into e-mail
Boom. Ryan Kim writes about Movable Ink on GigaOm.
E-mail is far from dead, if my packed inbox is any indication. But not being dead isn’t the same as being alive in the way we’ve come to understand the web. While the web is interactive and dynamic, e-mail reflects very little of that evolution.
But a New York company is trying to breathe new life into e-mail marketing by making e-mails...
Forrester covers Movable Ink
Research firm Forrester recently published a report on “Emerging Innovations in Email Marketing”. They covered how companies are using real-time content (specifically Movable Ink) to create more engaging email content:
Static email content to evolve into real-time, Web-like pushes. By refreshing content in real- time upon open, marketers can avoid presenting stale content or expired...
August 2011
3 posts
Adotas: Schmoozing With LeadsCon VIPs
I fall into conversation with LeadsCon speaker Vivek Sharma, CEO and cofounder of the buzz-worthy Movable Ink. His company has developed real-time dynamic content capabilities for email, including post-send updating. Imagine receiving an email with a coupon that changes depending on the time of day — for restaurants a lunch special could morph into a dinner special as the hours passed. Imagine...
Where No Search Has Gone Before (Or Ever Can Go)
Blue Hornet’s Manny Ju writes a nuanced review of Movable Ink’s Local Maps feature. Enjoy!
http://mannyju.blogspot.com/2011/08/where-no-search-has-gone-before-or-ever.html
So let’s talk mobile email strategy now. Any brand having local outlets should consider Local Maps in their mobile email programs. Local search is one of the most widely used features on mobile handsets....
Programmable Web: DonorSig
25 of the submissions are being featured in the DonorsChoose.org special showcase, and 8 winners were selected by the contest judges as contest finalists. Out of the 8 finalists, the contest winner was DonorsChoose Signature. Created by Michael Nutt, DonorsChoose Signature creates a dynamic email signature to show classroom projects in need of funding each time your email is viewed.
...
July 2011
3 posts
Chronicle of Philanthropy mentions Michael's...
The top award went to a website called DonorSig.com, a service that lets people attach a fund-raising appeal to their e-mail signature.
Michael Nutt, the creator of DonorSig and co-founder of the company Movable Ink, said he became involved with Hacking Education when a friend invited him to a 10-hour “hackathon” organized by DonorsChoose in New York City.
“Developers are clearly interested in...
Stephen Colbert crowns Michael Nutt "Big Winner"
Our own co-founder, Michael Nutt was awarded the Big Winner trophy by Stephen Colbert for his project at DonorsChoose’s Hacking Education event! We are proud of Michael for building a great tool for people to easily promote charitable projects.
Thanks also go to DonorsChoose for throwing a great event! Get your own DonorSig here: http://donorsig.com
The winner of Hacking Education: A...
WatchHacking Education Winner
A few weeks back while the rest of New York City was enjoying a beautiful sunny day, our co-founder, Michael Nutt, spent all Saturday at General Assembly building something cool and useful for the Donors Choose Hackathon. He also presented the Movable Ink API which he used for the project. Here is the end result: http://donorsig.com/
We’re proud of Michael and...
June 2011
4 posts
The 25 Hot New York City Startups You Need To...
Business Insider:
“The New York City startup scene is bustling.
Every other day a tired banker leaves Wall Street to start a company. Incubators like DogPatch Labs and General Assembly are housing dozens of entrepreneurs and helping them get off the ground. TechStars NYC applicants jumped from 600 to 1,000 and TechCrunch’s Mike Arrington said he’s most proud of the NYC 2011...
JWT Intelligence - Email Evolves
http://www.jwtintelligence.com/2011/05/email-evolves/
“While email marketing is not the sexiest, what one startup is doing is pretty cool. Movable Ink, in the business of delivering dynamic content to email, allows you to crop live content from any Web page and add it to a marketing campaign.”
2 case studies released
A wide range of businesses are using Movable Ink in unique and compelling ways. Real-time email content has been shown to generate significant lift on the numbers you track closely: open rates, clickthroughs, and conversions.
We have just released a couple case studies showing how companies are using Movable Ink to increase engagement:
http://movableink.com/case_studies
The best apps for emailing that you've never heard...
Our co-founder, Vivek Sharma, shares his favorite email-based apps in this Business Insider piece:
Vivek Sharma spends a lot of time thinking about email. His company, Movable Ink, lets users show dynamic content in their emails that can change even after a message is sent.
Imagine your email signature always showing your most recent Twitter update. Or for the more commercially-minded, imagine...
May 2011
1 post
What You Missed At General Assembly
We presented at the General Assembly Demo Night on Monday to a completely packed house, alongside SkillSlate, WingTipIt, Easel, Opani, Clipik, Jibe, Shoutem, and YouAre.TV.
BetaBeat summarized us thusly:
Dynamic content for email, perhaps the most-lauded, anecodotally, by post-event minglers. Imagine daily deal emails that tick down time left, update as your friends buy the deal, and switch out...
April 2011
4 posts
GA Demo night on May 9th
Be sure to catch us at General Assembly Demo Night on Monday, May 9th at 6:30pm.
Daily Deal Summit 2011
Movable Ink had a great showing at the Daily Deal Summit. We delivered a captivating real-time demo for the crowd.
Read more about the summit:
With Groupon and Living Social leading the pack, daily deal sites are one of the hottest businesses out there right now, so it is probably no surprise that several hundred eager entrepreneurial types packed in for the Daily Deal Summit in New York City...
Daily Deal Summit, Wed. Apr. 5th
Movable Ink will be at the Daily Deal Summit tomorrow, April 5th, 2011. We’ll have a booth at the vendor area so stop by and say hello. Between 4:30-5pm make sure to catch “Tech Showcase – Really Cool Companies You Should Know”. The demo will be the world premier of Movable Ink.
“World’s Largest Permission Based Email Marketing Services Company Affects...”
– If you are an Epsilon customer you need to read this.
March 2011
2 posts
BusinessInsider: Email marketing is stale
“By the time an email offer hits your inbox, there’s a good chance it’s already stale. New York startup Movable Ink wants to fix that by adding dynamic, changing content to email. We visited Vivek Sharma, co-founder and CEO of Movable Ink, at startup space General Assembly, where Movable Ink is based.”
Movable Ink was recently profiled on BusinessInsider. Jump ahead to...
Email vs web
In 1971, the first email was sent out across a network just a couple years after the creation of ARPANET (the tubes), the precursor to the Internet. Over the past 20 years (the web debuted in 1991) innovation on the web has leaped forward. Today we take for granted the fact that we access rich applications on the web, view streaming video (sorry), and find the perfect chili recipe in seconds.
...