When you check your inbox this Cyber Monday, get ready to discover a few surprises along the way. This holiday season, many of your favorite brands will be using Agile Email Marketing technology to deliver great deals in eye-catching, interactive, and innovative ways that you’ve never seen before.
Check out our infographic below to see the top 5 emails to look out for this coming Cyber Monday.
While visiting San Francisco for Salesforce’s Dreamforce conference last week, our Co-Founder and CEO, Vivek Sharma, had the chance to sit down with Bloomberg West to discuss Movable Ink’s role in propelling the next generation of email marketing. View the full video of Vivek’s interview with Jon Erlichman, Sr. West Coast Correspondent for Bloomberg TV, above, and read on for highlights.
In the interview, Vivek describes how email marketing has slowly evolved over time and traditionally has failed to keep pace with the hyper-relevant and real-time nature of the web. This is no longer the case, as the email marketing industry is rapidly moving toward actuality-based marketing, or what we at Movable Ink describe as “agile email marketing“. Today, over 110 Fortune 1000 brands use Movable Ink to create highly innovative agile email marketing campaigns.
Agile email marketing enables marketers to personalize an email’s content at the precise moment when a subscriber opens the message. Email is now able to sense and respond to where a recipient is, what device is being used, and even the weather outside. Beyond delivering powerfully relevant content, agile email marketers also optimize emails on-the-fly and let the audience decide what offers and content are working more effectively while the campaign is still running.
The 2013 holiday shopping season is already underway, which means we’ve been keeping an eye out to see the creative ideas marketers have dreamt up this year to captivate their email audiences.
One recent holiday email that caught our attention comes from Lilly Pulitzer. By using Agile Email Marketing technology, Lilly Pulitzer included an image in this campaign that when clicked, prompted a pre-populated tweet to open that included the #buymelilly hashtag. The image was also deep-linked so that if the subscriber opened the email on a mobile device with the Twitter app already installed, the tweet would load ready-to-send in the mobile app versus requesting a log-in to Twitter in a web browser. The user’s device was detected at the moment of email open, and the optimal click-through action was also determined in real-time.
Click image to view full-size.
We love this email because not only does it unite social media and email together seamlessly, but this approach is a clever way to make it easy for fans of Lilly Pulitzer to share with their networks what’s on their holiday wish lists this year.
Gone are the days of “one-size-fits-all” email marketing. Today’s email marketers are sending campaigns that are fully agile, updated in real-time, and highly personalized. Curious how email marketing has evolved over time? Take a look at our infographic below to find out:
The “Mo Bros” and “Mo Sistas” of Movable Ink are proud to support Movember. Each year during the month of November, men and women join together to raise awareness and funds for men’s health issues as part of the Movember movement.
Since Movember’s inception in 2003, over 3 million people have participated and nearly $150 million was raised in 2012 alone. Movember has helped fund more than 570 programs across the globe in the areas of education and awareness, living with and beyond cancer, prostate and testicular cancer research, and men’s mental health. We’re excited to take part in the movement this year.
After clean shaves on November 1st, we’re just getting started! Stay tuned for even more “mo” to come this Movember!
Why are the “Mo Bros” of Movable Ink growing moustaches as part of Movember? A moustache sparks conversation, and is a fun way to spread the important message of men’s health with others. The moustache is a catalyst for change, and gives men the opportunity and confidence to learn about and discuss their health more openly. The women on our team, also known as “Mo Sistas”, are championing the Movember movement for men’s health through fundraising efforts.