We recently announced the appointment of Adam Stambleck as Vice President of Client Experience. With more than a decade of email marketing industry experience in progressive client services roles, he will lead our Client Experience team and program, and will work closely with the world’s leading brands to implement ROI-focused Agile Email Marketing campaigns.
“Adam is a stand-out Client Experience leader, who is not only immersed and experienced in the world of email marketing, but is also deeply passionate about delivering exceptional experiences to the marketers he works with every day,” said Vivek Sharma, Co-Founder and CEO, Movable Ink. “We are thrilled to have an executive of Adam’s caliber join the team, and are excited about the contributions he will make to the success of our clients, his team, and the company.”
Mr. Stambleck joins Movable Ink from top ranked email service provider Yesmail Interactive, where as Vice President of Account Management, he was responsible for retaining and growing client accounts, and played a key role in the build out of the company’s New York office and operations. Stambleck’s client roster at Yesmail Interactive included household brands such as Google, Avon, eBay, Darden Restaurants, Scholastic, and Panasonic. Prior to Yesmail, Stambleck was Associate Director of Account Management for the direct marketing agency Paradysz.
“Movable Ink is bringing real innovation to email marketing, and I am thrilled to have this opportunity to work with the world’s elite brands to help them take the concept of personalization to a whole new level,” said Stambleck. “With Agile Email Marketing, brands have the ability to better reach, engage, and deliver value to their customers, ultimately creating memorable experiences and driving ROI for their companies.”
It’s officially football season, which also means sports fans across the country are glued to checking their Fantasy Football team scores. Managing your Fantasy team while on the go is one way to stay ahead of the game—which is where ESPN’s Fantasy Football mobile app comes into play.
To promote the mobile app, ESPN sent the email shown below on the morning of the 2013 NFL Kickoff. By using Agile Email Marketing technology, the same email offered two entirely different experiences when opened on a desktop or on a mobile device.
When the email is opened on desktop, the main call-to-action is to manage the team from your mobile device, and links to more information about the app’s capabilities and the various mobile platforms that are supported. Icons for the AppStore, Google Play, and Windows Phone Store are all shown.
When the same exact email is opened on a mobile device, a few major changes happen. First, the main image is an animated gif of a mobile device with the ESPN app open, scrolling through a team roster to show the functionality of the app. In the example here, the app is shown inside an iPhone screen, but if the fan happened to be using an Android or iPad to read the email, the image of the device shown would match the device actually being used. Also, the call-to-action changes to be device-specific, (notice, “Manage Your Team From Your iPhone”). When fans click on “Download The App For Free,” they are brought directly into the app’s download page on the AppStore, Google Play, or Windows Phone Store—depending the device currently in use.
ESPN gives new meaning to “mobile optimization” with this email. For more tips on how to make your mobile emails stand out, check out our “Mastering Mobile Email” series.