Monthly Archives: September 2013

It’s Here: 2013 Holiday Email Marketing Inspiration Guide

2013 Holiday Email Marketing Inspiration GuideThe 2013 holiday season is just around the corner. This season, Movable Ink is giving you the gift of email marketing inspiration. Download the 2013 Holiday Email Marketing Inspiration Guide to check out six creative ways that Agile Email Marketing technology can be used to create engaging, memorable, and profitable email experiences. You’ll see how you can:

  • Drive in-store sales by showing a local map of nearby store locations and open hours.
  • Unveil a new product using video and an animated countdown clock.
  • Offer enhanced customer service by including a “click to call” button in mobile email.
  • … and more!

Make 2013 your most successful holiday season yet— download the free guide to learn how.
Questions on these examples? Give us a shout at contact@movableink.com

If you’re looking for even more holiday email marketing inspiration, be sure to check out this post by Lalit Chopra, our Director of Strategic Partnerships, on Silverpop’s blog: “Guest Expert: Movable Ink’s Lalit Chopra on Creative Ways to Boost Holiday Sales with Agile Email Marketing.”

Movable Ink Appoints Adam Stambleck as Vice President of Client Experience

Adam Stambleck

We recently announced the appointment of Adam Stambleck as Vice President of Client Experience. With more than a decade of email marketing industry experience in progressive client services roles, he will lead our Client Experience team and program, and will work closely with the world’s leading brands to implement ROI-focused Agile Email Marketing campaigns.

“Adam is a stand-out Client Experience leader, who is not only immersed and experienced in the world of email marketing, but is also deeply passionate about delivering exceptional experiences to the marketers he works with every day,” said Vivek Sharma, Co-Founder and CEO, Movable Ink. “We are thrilled to have an executive of Adam’s caliber join the team, and are excited about the contributions he will make to the success of our clients, his team, and the company.”

Mr. Stambleck joins Movable Ink from top ranked email service provider Yesmail Interactive, where as Vice President of Account Management, he was responsible for retaining and growing client accounts, and played a key role in the build out of the company’s New York office and operations. Stambleck’s client roster at Yesmail Interactive included household brands such as Google, Avon, eBay, Darden Restaurants, Scholastic, and Panasonic. Prior to Yesmail, Stambleck was Associate Director of Account Management for the direct marketing agency Paradysz.

“Movable Ink is bringing real innovation to email marketing, and I am thrilled to have this opportunity to work with the world’s elite brands to help them take the concept of personalization to a whole new level,” said Stambleck. “With Agile Email Marketing, brands have the ability to better reach, engage, and deliver value to their customers, ultimately creating memorable experiences and driving ROI for their companies.”

View the full press release here. Welcome to the team, Adam!

Emails We Love: ESPN’s Fantasy Football Mobile App

It’s officially football season, which also means sports fans across the country are glued to checking their Fantasy Football team scores. Managing your Fantasy team while on the go is one way to stay ahead of the game—which is where ESPN’s Fantasy Football mobile app comes into play.

To promote the mobile app, ESPN sent the email shown below on the morning of the 2013 NFL Kickoff. By using Agile Email Marketing technology, the same email offered two entirely different experiences when opened on a desktop or on a mobile device.

ESPN Fantasy Football Kickoff Email

When the email is opened on desktop, the main call-to-action is to manage the team from your mobile device, and links to more information about the app’s capabilities and the various mobile platforms that are supported. Icons for the AppStore, Google Play, and Windows Phone Store are all shown.

When the same exact email is opened on a mobile device, a few major changes happen. First, the main image is an animated gif of a mobile device with the ESPN app open, scrolling through a team roster to show the functionality of the app. In the example here, the app is shown inside an iPhone screen, but if the fan happened to be using an Android or iPad to read the email, the image of the device shown would match the device actually being used. Also, the call-to-action changes to be device-specific, (notice, “Manage Your Team From Your iPhone”). When fans click on “Download The App For Free,” they are brought directly into the app’s download page on the AppStore, Google Play, or Windows Phone Store—depending the device currently in use.

ESPN gives new meaning to “mobile optimization” with this email. For more tips on how to make your mobile emails stand out, check out our “Mastering Mobile Email” series.

In Case You Missed It: Webinar on Gmail’s New Inbox

Gmail_IconCurious about how Gmail’s new tabbed inbox will affect email marketing? If you missed our webinar on September 4 with ReturnPath and the Email Experience Council, you’re still in luck.

Access the webinar recording to learn how the Gmail’s tabbed inbox works, get results of early research on customer engagement, and hear the latest strategies for responding to the changes.

Webinar speakers:

  • Jordan Cohen, VP of Marketing, Movable Ink
  • Tom Sather, Sr. Director of Research, ReturnPath
  • Stephanie Miller, VP of Member Engagement, DMA

Watch Video Email Webinar Recording

In Case You Missed It: “Bringing Email to Life with Video” Webinar Recording & Recap

Webinar best practices

Top three best practices for video-in-email from the webinar speakers.

Last week, Movable Ink teamed up with Invodo and Silverpop to host a one-hour webinar on “Bringing Email to Life with Video.” Missed it? Check out the recording of the webinar here.

Below are the top three best practices from the webinar that our VP of Marketing, Jordan Cohen, shared on how to successfully execute video in your email marketing campaigns:

  1. Be timely, relevant, and creative
  2. Give each user the best possible viewing experience: full video, animated gif, or video still
  3. Get agile: optimize video emails on-the-fly based on time, location, and device

For even more tips, check out the one-page PDF of best practices from the webinar.

Interested in learning more about how Movable Ink makes video-in-email possible? Download the video-in-email fact sheet, or reach out to us directly at contact@movableink.com.

Watch Video Email Webinar Recording