Monthly Archives: August 2013

Emails We Love: Lee Jeans National Denim Day with Live Tweets

Lee Jeans emailOn Friday, October 4, Lee Jeans will partner with the American Cancer Society to celebrate Lee National Denim Day. On this day, supporters are encouraged to wear jeans to work in exchange for a $5 donation to the cause.

The email seen here, sent by Lee Jeans, accomplishes three things very well:
1. Strengthens awareness of Lee National Denim Day

We love this email because it successfully educates recipients on the goal of the movement, offers clear ways to get involved, and simultaneously creates excitement about the taking part in the initiative.

 

Upcoming Webinar: Everything You Need to Know About Gmail’s New Inbox, September 4

Gmail Webinar

You won’t want to miss this! Movable Ink, ReturnPath, and the EEC join forces to host a webinar on the hottest topic in email marketing today: Gmail’s new tabbed inbox.

Join us for “The No Hype, Get to the Root of It, Everything You Need to Know About Gmail’s Tabbed Inbox” webinar on Wednesday, September 4 at 2:00 PM EDT. In this 1-hour webinar, industry leaders from the EEC, ReturnPath, and Movable Ink, will explain how Gmail’s new inbox works, share the results of early research into its impact on open rates, and provide strategies and best practices for responding to the changes. Register today to join us on September 4.

To learn more about Gmail’s new tabbed inbox, check out our recent blog post, “The Impact of Gmail’s New Inbox: Top Three Considerations for Email Marketers” and article in Chief Marketer, “Did The Gmail Tabbed Inbox Reinvent Email Marketing?”

Emails We Love: Finish Line (Real-Time Local Map and Discount Barcodes)

Finish Line - Local Maps and Discount Barcodes

Click image to enlarge.

Finish Line used real-time geo-targeting in this agile email marketing campaign to show each recipient a map of the nearest retail store. Since the map is based on each recipient’s current location at the moment of email open, the email is always relevant and highly personalized.

By including barcodes in this email’s template, Finish Line made it even easier for mobile consumers to take advantage of available discounts when in-store.

To see more “Emails We Love,” check out our Pinterest page. Questions? Reach out to us at contact@movableink.com or 1-800-270-6033.

Mobile Devices Reign Supreme for Email Opens in Q2 2013

US Consumer Device Preference Report Q2 2013Nearly two-thirds of all email opens occur on smartphones and tablets, as shown in Movable Ink’s latest research, the US Consumer Device Preference Report: Q2 2013.

The report, based on aggregate email open data from over 100 enterprise B2C brands, provides critical insights into the current email marketing landscape:

  • The current breakdown of email opens by device (smartphone, tablet, or desktop)
  • Who’s winning in the smartphone battle between Apple (iOS) and Google (Android)
  • How user engagement varies across devices
  • A map showing which US states are leaning smartphone vs. desktop

Download the free report here to access all of our findings and analysis.

Check out “re: Email Opens—iPhone Eats Android’s Lunch” in Direct Marketing News for additional coverage of this data.

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New Strategies for Optimizing Video-in-Email

Video in Email ReportA recent report by veteran email marketing industry analyst David Daniels of The Relevancy Group, “Embedded Video in Email: Exploring its Viability as a Marketing Tactic,” offers a comprehensive look at using embedded video in email, and what marketers can expect from incorporating video in their email campaign strategy.

The Relevancy Group has found that 55% of marketers who use video in email report higher click-through rates than those who do not use embedded video in their email messages.

Additional benefits of using video in email, as shown by the data in this report, include:

  • Increased duration of time that subscribers spend reading the email
  • More sharing and forwarding of the email message
  • Higher conversion rates
  • Increased average sales size of orders

Download the report here to learn more.

Ready to get started with video-in-email?
Join Movable Ink, Silverpop, and Invodo on Wednesday, August 28 at 1:00 EDT for a one-hour webinar on “Bringing Email to Life with Video.” Get examples, technical steps, and tips for incorporating video into your agile email campaigns. Register for the webinar here.

For more information on how Movable Ink optimizes the video-in-email experience, download our video-in-email one-pager today.

Join Movable Ink, Silverpop, and Invodo for “Bringing Email to Life with Video” Webinar on August 28

Video webinar

Join Movable Ink, Silverpop, and Invodo on Wednesday, August 28 at 1:00 EDT for a webinar on “Bringing Email to Life with Video.” This hour-long webinar will offer attendees an overview of why video is a highly valuable tool for creating engaging e-commerce campaigns, and what practical steps you can take to start incorporating video in your email marketing plans.

For more information and to register, please visit the registration page. We look forward to having you join us on August 28!

Can’t wait until August 28 to find out more? Download our video-in-email one-pager today.