Monthly Archives: June 2013

Do You Live in a Smartphone State or Desktop State?

Do you live in a smartphone state or desktop state? Some U.S. states have adopted smartphones more broadly than others – especially when it comes to the web’s most popular activity: checking email. While Texas leads the way with over 55% of emails opened on a smartphone, nearly 54% of consumers in Maine continue to choose desktop as the preferred device for checking email. On the whole, the majority of the East is trending toward smartphone use, whereas large states in the Central and Western parts of the country still trend towards desktops.

Hover over this interactive infographic to see the breakdown of device use for each state.

Click here to download the PDF version of this infographic and to see a summary of the Top 10 Smartphone States and Desktop States: Movable Ink- Infographic- Email Opens by State.

About the Map
The map is based on real-time email open data collected by Movable Ink’s Advanced Analytics platform between May 1 – 31, 2013. These data reflect aggregate statistics across Movable Ink’s customer base, which includes more than 100 enterprise B2C email marketers from the retail, travel, financial, media, and telecommunications industries. 

“Heavy” means that more than 50% of recipients in the state open email on a smartphone or desktop. “Leaning” means that fewer than 50% of recipients in the state open email on a smartphone or desktop, but that those devices are currently the most widely used in the state (e.g., if desktop had the highest percentage of opens when compared to smartphones and tablets, but not the combination of the two, the state is labeled as “Leaning desktop.”)

Because determining email opens requires images to load, the percentages for some device-types might be over or underrepresented.

How To Break Into Ad Tech: Entrepreneur.com Video Featuring Vivek Sharma of Movable Ink

This new video by Entrepreneur.com features Vivek Sharma, our Co-Founder and CEO, on the topic of how to break into ad tech. Check out the full coverage on Entrepreneur.com. Vivek was also included in another “Project Grow” video from Entrepreneur.com last week, on Movable Ink’s impact on agile marketing (click here to view the related blog post).

To learn more about Movable Ink’s Agile Email Marketing capabilities, check out our Platform page or drop us a line at contact@movableink.com.

 

 

Internet Retailer: Finish Line Saw 80% Higher Click-Through Rates Using Movable Ink

Screen Shot 2013-06-20 at 6.26.52 PM

A new article by Internet Retailer gives an inside-look into how Finish Line achieved an 80% increase in click-through rates on its “March Madness” Final Four email campaign earlier this year by using Movable Ink.

Aaron Buchanan, Email Marketing Manager for Finish Line, describes how the retailer used our Agile Email Marketing platform to determine which of the Final Four colleges each customer was closest to at the precise time of email open, and show images of apparel products specific to that nearby school.

In addition to advanced geo-targeting, Finish Line also uses Movable Ink to embed live video in email campaigns.

Buchanan noted that Movable Ink “pays for itself several times over each month.”

Read the full article on InternetRetailer.com or download the Finish Line case study to learn more.

Entrepreneur.com Video Highlights Movable Ink’s Impact on Agile Marketing

Delivering the right message, to the right person, in the right place, at the right time is no longer a “nice-to-have.” This video by Entrepreneur.com (view above, or click here to read more on Entrepreneur.com) highlights three entrepreneurs that are making this mission achievable for marketers, including our own Co-Founder and CEO, Vivek Sharma. Here, Vivek explains how Movable Ink’s agile email marketing platform makes it not only possible, but easy, for marketers to build highly relevant campaigns that are more engaging to consumers.

Want to learn more? Check out our Platform page, or download “The Inkredible Five” to see examples of agile email marketing in action from five leading consumer brands.

Emails We Love: Nickelodeon’s Sam & Cat Premiere

Nickelodeon Countdown Clock

Nickelodeon used a live countdown clock in this email to build up anticipation for the new series, Sam & Cat. The clock showed the hours, minutes, and seconds remaining until the premiere. After the premiere started, the digits transformed to animated, flashing zeros.

For more “Emails We Love,” check out our Pinterest page. Questions? Reach out to us at contact@movableink.com.

Campaign of the Week: Matrix Newsletter with Video, Countdown Clock, and Local Map

Matrix Newsletter WITH PINK

Matrix, a division of L’Oréal, used various pieces of live content (highlighted in pink) to make this email newsletter stand out. Click image to view full-size.

This week’s featured agile email marketing campaign is from Matrix, a division of L’Oréal, and creatively combines a video, countdown clock, and local map. I sat down with Lindsay Broekemeier, Customer Success Associate, to learn more.

Brooke Burdge, Marketing Manager: What was the goal of this campaign?

Lindsay Broekemeier, Customer Success Associate: Matrix is a unique beauty brand, because its products are only distributed through salons and authorized retail stores; they cannot be purchased online. For this reason, Matrix has two main audiences: the salons that purchase and use the products, and the consumers that visit these salons and are loyal fans of the brand.

The goal of this email campaign was to create a newsletter that gave both audiences relevant updates on the Matrix brand. Two separate emails were built to accomplish this goal: one sent to the distributor segment, and another version sent to the consumer segment.

BB: What stands out about this agile email campaign?

LB: This campaign was made highly relevant for each audience using live content. In both versions, Matrix included a video that played directly in the email, as well as a local map. The email sent to the distributors also contained a countdown clock showing the time remaining until an educational webcast.

BB: Can you describe how the video in email worked?

LB: Sure. The video played automatically within the inbox itself, with no need to open in a media player or browser. The video was originally created for other promotional purposes, so this is a great example of how marketers can effectively use their existing video content in email campaigns as a way to increase the video’s ROI.

BB: What did the local maps show in each version of the email?

LB: In the email sent to the distributor segment, the local map showed nearby Matrix Distributors where salon owners could purchase the products to use in their salons. In the version sent to the consumer segment, the local map showed nearby salons that use Matrix products. In both versions, the map was targeted to each individual recipient’s location at the moment of email open.

BB: What do you think is the biggest takeaway from this campaign?

LB: Matrix used live content in creative ways to make each individual email as engaging as possible. Because of the brand’s distribution channel, the use of local maps was a particularly impactful addition to this agile email campaign.

Thanks, Lindsay! To learn more about incorporating live content into emails, visit the Movable Ink Platform page or reach out to us at contact@movableink.com.

Movable Ink Proudly Partners with Lean In

8505540813_11fdcd0497_zMovable Ink is proud to announce our partnership with Lean In, a non-profit organization committed to offering women the support needed to achieve their entrepreneurial goals.

Based on Facebook COO Sheryl Sandberg’s book, Lean In, which focuses on encouraging women to pursue their professional ambitions, the Lean In organization is the next chapter in this global initiative.

“At Movable Ink, we bring agility to marketing by being smarter, faster, and goal-oriented. We can’t achieve such a goal without diversity of thought, experiences and people. We support the Lean In movement to empower women to reach their own audacious goals,” said Vivek Sharma, Co-Founder and CEO of Movable Ink.

Visit LeanIn.org’s partner page to view Movable Ink’s partner profile. While you’re there, we encourage you to read the various stories of women and men “leaning in” at different stages in their careers.

To learn more about the Lean In organization, visit leanin.org or follow them on Facebook.

NEW FEATURE: Mobile Carrier Targeting

mobile carrierWe’re excited to introduce a new feature on Movable Ink’s Agile Email Marketing platform—mobile carrier targeting. Marketers can now target their emails based on the specific mobile carrier network that an individual is using at the moment of email open.

For businesses that rely heavily on information about mobile carrier preferences (like telecommunications providers and mobile device retailers), the ability to access this information and act on it in real-time is crucial, and a competitive advantage. For example, marketers can choose to display different creative images or promotional offers depending on the recipient’s mobile carrier, powerfully increasing the relevancy of their campaign’s message.

It’s also possible to automatically serve lower resolution images once a mobile carrier is detected, in order to optimize the loading time and viewing experience since the email recipient is not connected to a WiFi network.

We’d love to hear your thoughts on this new feature. Reach out to us at contact@movableink.com, or leave a comment below.