Monthly Archives: February 2012

Great Scott! 5 Email & Social Marketing Tips from the Future

VerticalResponse has a great blog post on futuristic email marketing tips.  Real-time cues are powerful ways to engage your recipients. Check it out!

With the emergence of daily deals and flash sales, time is of the essence. According to the Sherpa panelists, 95% of emails are opened 2 days after they’re actually received! Including visual time cues, like a countdown timer within the body of your email will provide customers with a realistic sense of urgency. How do you implement something like this? Check out companies like Movable Ink. They offer free and paid apps ranging from countdown timers, tolocal maps and more. All you need to do is copy and paste their provided HTML into your email and voila, you’re a visual cue aficionado. Fancy!”

http://blog.verticalresponse.com/verticalresponse_blog/2012/02/great-scott-5-email-social-marketing-tips-from-the-future.html

Forbes – General Assembly

Forbes magazine recently covered General Assembly, Movable Ink’s home and launchpad. Check out the multi-page panorama in March’s print edition!

http://www.forbes.com/forbes/2012/0312/leaderboard-general-assembly-breeding-place.html

A FOOTBALL toss transfers speaking privileges at Vivek Sharma’s meetings. Sharma, 36, runs Movable Ink, which places live content (like timers that count down to the end of a sale) into marketing e-mails.