“The New York City startup scene is bustling.
Every other day a tired banker leaves Wall Street to start a company. Incubators like DogPatch Labs and General Assembly are housing dozens of entrepreneurs and helping them get off the ground. TechStars NYC applicants jumped from 600 to 1,000 and TechCrunch’s Mike Arrington said he’s most proud of the NYC 2011 Disrupt startups.
After hitting the incubators, speaking with VCs and entrepreneurs, we selected 25 startups that are hidden gems; they’re on track to blow up and become the next big tech titans.”
Read more: http://www.businessinsider.com/the-best-25-hidden-gems-of-nyc-startups-2011-5
“While email marketing is not the sexiest, what one startup is doing is pretty cool. Movable Ink, in the business of delivering dynamic content to email, allows you to crop live content from any Web page and add it to a marketing campaign.”
A wide range of businesses are using Movable Ink in unique and compelling ways. Real-time email content has been shown to generate significant lift on the numbers you track closely: open rates, clickthroughs, and conversions.
We have just released a couple case studies showing how companies are using Movable Ink to increase engagement:
Our co-founder, Vivek Sharma, shares his favorite email-based apps in this Business Insider piece:
Vivek Sharma spends a lot of time thinking about email. His company, Movable Ink, lets users show dynamic content in their emails that can change even after a message is sent.
Imagine your email signature always showing your most recent Twitter update. Or for the more commercially-minded, imagine embedding an ad into an email that changes depending on where the recipient is located. These previously unheard of applications are Movable Ink’s bread and butter.
We got in touch with Sharma to ask him about his favorite email apps — here’s what he had to say.
Read more: http://www.businessinsider.com/best-email-apps-2011-6